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Marketing Trends Podcast

We interview innovators and leaders in marketing to deliver you the latest trends and strategies you need to stay ahead.

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Episodes

Episode 225

Being Customer Driven With Data-Driven Marketing

Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, discusses why data continues to fuel marketing departments, and why the big just get bigger.

Martin Kihn
SVP Strategy, Marketing Cloud, Salesforce

Episode 224

How Many Drinks to .08 with BACtrack’s Shawn Casey

Shawn Casey, Vice President of Marketing at BACtrack, discusses how to build brand awareness and how to create content that resonates with your consumers.

Shawn Casey
Vice President of Marketing, BACtrack

Episode 223

Leveling Up Your Marketing to Fit the Digital Landscape

Jared Drinkwater, CMO of BSN Sports, discusses how to shift your marketing efforts to fit the digital landscape and why your job as a marketer is more than just creating content.

Jared Drinkwater
CMO, BSN Sports

Episode 222

But First, Coffee

Josh Zad, Founder and CEO of Alfred Coffee and Calidad Beer, discusses how to build a brand that resonates with a younger generation and the importance of marketing in the right channel.

Josh Zad
Founder and CEO, Alfred Coffee and Calidad Beer

Episode 221

The Value of Data in Digital Marketing

Richard Jones, CMO of Cheetah Digital, discusses the importance of brand and consumer relationships, value marketing, and the importance of data.

Richard Jones
CMO, Cheetah Digital

Episode 220

The Story Is What Sells

Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.

Heather Craft
Executive Vice President of B2B, Hotwire Global

Episode 219

Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester

Andrew Nester, CMO of SocialChorus, discusses the increased need for communication platforms and why personalized experiences are not always the answer.

Andrew Nester
CMO, SocialChorus

Episode 218

Rethinking The Driving Experience

Jonathan Sadow, Co-founder and Chief Growth Officer of Scoop, discusses why it’s time for employees to take back their commute and the need to focus on what your data and insights are telling you.

Jonathan Sadow
Co-founder and Chief Growth Officer, Scoop

Episode 217

Dropping the I-N-G from Marketing and Why it Matters

Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.

Latane Conant
CMO, 6sense

Episode 216

You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant

Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.

Melissa Sargeant
CMO, Litmus

Episode 215

Developing a Multichannel Experience that Works with PFL’s CMO Nick Runyon

Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.

Nick Runyon
CMO, PFL

Episode 214

Why Digital Advertising is Going Up-the-Funnel

Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.

Diaz Nesamoney
Founder and CEO, Jivox

Episode 213

How and Why FanDual is Betting Big on Sports Gambling

FanDuel CMO, Mike Raffensperger, discusses how engaging and authentic experiences are more powerful than advertising, the need for your content to educate and entertain, and why you can no longer operate in a single channel.

Mike Raffensperger
CMO, FanDuel

Episode 212

A New World for Field Marketers

Monica Bowie, a marketing manager at Salesforce and the Global President of BOLDforce, discusses the climate for field marketers and the importance of diversity.

Monica Bowie
Marketing manager at Salesforce and the Global President of BOLDforce

Episode 211

The Power of Search with Moz CMO, Christina Mautz

Moz CMO, Christina Mautz, discusses the power of SEO, how search engines continue to evolve, and the deeper need for sales and marketing to function together.

Christina Mautz
CMO, Moz

Episode 210

The Inside Scoop on Subscription Services

Vice President of Marketing and Owned Brands at Scentbird, Isamar Batista, explains how Scentbird utilizes email marketing to gain subscribers, why social media is humanizing brands, and the importance of being honest with your customers.

Isamar Batista
Vice President of Marketing and Owned Brands, Scentbird

Episode 209

Why Loyalty Drives Purchases

Mary Hines, Chief Marketing Officer, US Consumer at Citi, discusses the challenges banks face with loyalty programs, the importance of a streamlined digital approach, and why traditional campaigns no longer align with your audience.

Mary Hines
CMO, US Consumer, Citi

Episode 208

The Nitty-Gritty of Marketing

Author and the former CMO of General Assembly Ed Nevraumont, discusses the most effective ways to utilize personalization, why rebranding to buck the status quo is never a good idea, and he gives his three-step process to great marketing.

Ed Nevraumont
Author; former CMO, General Assembly

Episode 207

A Deep Dive Into Native Advertising with Sharethrough Founder, Dan Greenberg

Dan Greenberg, the Founder and CEO of Sharethrough, discusses the differences between native and legacy advertising, why all new media are shifting to less intrusive ads, and how supply path optimization works.

Dan Greenberg
Founder and CEO, Sharethrough

Episode 206

Understanding Your Clients with FIS’ Chief Marketing and Communications Officer, Ellyn Raftery

Chief Marketing and Communications Officer for FIS, Ellyn Raftery, chats about the challenges of serving a broad client base, adapting your language to fit your customers, and why growth marketing is not just a trend.

Ellyn Raftery
Chief Marketing and Communications Officer, FIS

Episode 205

Why It’s Time to Treat Digital Experience Like Physical Events

CEO of Ceros, Simon Berg, chats about the evolution of digital marketing, the need for companies to put an emphasis on all their touchpoints and why he hates the term content marketing.

Simon Berg
CEO, Ceros

Episode 204

The Death of the Call Center: How Pypestream is Shifting the Conversation with A.I.

Evan Kohn, the Chief Business Officer and head of Marketing at Pypestream, discusses why conversational A.I. is changing how companies view call centers.

Evan Kohn
Chief Business Officer and head of Marketing, Pypestream

Episode 203

The Fight For Digital Accessibility is Here and It’s Not Going Away

Joel Horwitz, Chief Product Officer of AudioEye, discusses why companies can no longer be complacent when it comes to Digital Accessibility and the need for all websites to be ADA compliant.

Joel Horwitz
Chief Product Officer, AudioEye

Episode 202

Why Purchase Data is a Marketer’s Secret Weapon

Dani Cushion, the CMO of Cardlytics, discusses how marketers at banks are using anonymized purchase data to build campaigns and rewards programs that resonate with customers.

Dani Cushion
CMO, Cardlytics

Episode 201

How to Create Content that Works For Your Audience

CEO and Founder of Varci Media, Shondell Varcianna, chats about how to create content that resonates with your audience, why social groups are a great way to understand the conversation that’s already happening, and why engagement is not a one-size-fits-all approach.

Shondell Varcianna
CEO and Founder, Varci Media

Episode 200

Rebranding with Authenticity with Conga CMO, Daniel Incandela

Conga CMO, Daniel Incandela, discusses the intricacies of navigating a rebrand, why storytelling needs to be at the center of everything marketers do, and why his path to CMO is not your traditional track.

Daniel Incandela
CMO, Conga

Episode 199

Getting Your Product to Market with Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO

Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO, discusses the importance of virtual events moving forward and why it’s time for CMOs to embrace their real role within their department.

Alison Murdock
Founder and Chief Marketing Officer, Trusted CMO

Episode 198

Why Marketing is Undergoing a Renaissance with Sprinklr’s Grad Conn

Grad Conn, the Chief Experience and Marketing Officer at Sprinklr, discusses his days shepherding the team at Microsoft US, why broadcast media is undergoing its biggest shift since the 20th century, and why marketers need to be focused on multiple channels.

Grad Conn
Chief Experience and Marketing Officer, Sprinklr

Episode 197

Navigating the YouTube Ecosystem with Filmmaker David Hoffman

Communicator and storyteller David Hoffman discusses the intricacies of growing a brand on YouTube and navigating the evolving algorithm, why marketers need to be more adaptable in times of crisis, and how he’s altered his career over a three-decade run.

David Hoffman
Filmmaker

Episode 196

The Death of Cookies and How Marketers are Responding

Scott Howe, CEO of Live Ramp Holdings discusses why data is fueling the marketing industry and the importance of remaining neutral in the marketplace.

Scott Howe
CEO, Live Ramp Holdings

Episode 195

The Art of Being Millennial Minded with Zebra Technologies CMO, Jeff Schmitz

Jeff Schmitz, the CMO of Zebra Technologies, discusses how Zebra is supporting the healthcare industry, why it's important to constantly be focused on your channel, and how Zebra Technologies and the NFL are working together to push the game forward.

Jeff Schmitz
CMO, Zebra Technologies

Episode 194

Adjusting to the New Normal with Okta CMO Ryan Carlson

Okta CMO Ryan Carlson, discusses the process of shifting the company’s largest in-person event to a virtual online conference and why Okta’s conference moving forward will be able to reach more people.

Ryan Carlson
CMO, Okta

Episode 193

Navigating A Rebrand and Finding Your North Star with David Marine, CMO of Coldwell Banker

David Marine, the CMO of Coldwell Banker, discusses his journey to CMO, why your brand must match your identity and why rebranding Coldwell Banker wasn’t something he set out to do.

David Marine
CMO, Coldwell Banker

Episode 192

Adapting and Easing the Shift to Virtual Events with James Huddleston

James Huddleston, Vice President of Marketing at Certain, discusses how companies can help their clients shift from traditional marketing events to a digital space and the advantages that come with virtual events.

James Huddleston
Vice President of Marketing, Certain

Episode 191

Pushing the Pace of Innovation with SalesLoft CMO Sydney Sloan

Sydney Sloan, the CMO of SalesLoft, discusses the recent State of Marketing report from Salesforce, why virtual events are not going away anytime soon, and best practices for ABM.

Sydney Sloan
CMO, SalesLoft

Episode 190

Owning the Role of the CMO with Micheline Nijmeh of Zscaler

Micheline Nijmeh the Chief Marketing Officer of Zscaler, discusses how new CMOs should properly transition into their role, how she gauges what makes a campaign successful, and what she sees as the biggest change in the market.

Micheline Nijmeh
CMO, Zscaler

Episode 189

Establishing Brand Voice and Embracing it with Potbelly CMO Brandon Rhoten

Brandon Rhoten, the CMO of Potbelly, divulges tactics he’s learned in that help his company stick out in a crowded market.

Brandon Rhoten
CMO, Potbelly

Episode 188

How to Manage your Share of Voice

BLASTmedia Vice President, Kimberly Jefferson discusses how companies can effectively communicate through a crisis and why understanding their share of voice is imperative.

Kimberly Jefferson
Vice President, BLASTmedia

Episode 187

Why Understanding the Entire Client Journey is a Gamechanger with Arthur Filip of HCL

Arthur Filip, Executive Vice President of Sales Transformation and Marketing at HCL Technologies, chats about the importance of understanding and building relationships throughout the customer journey and why the tech industry remains behind the curve in one key area.

Arthur Filip
Executive Vice President of Sales Transformation and Marketing, HCL Technologies

Episode 186

Do You Really Know What ABM Is?

Randi Barshack, the SVP of Marketing at RollWorks, discusses the importance of being a good storyteller and why every CMO has varying definitions ABM and its uses.

Randi Barshack
SVP of Marketing, RollWorks

Episode 185

Breaking Down The State of Marketing Report with Jamie Moldafsky, CMO of Wells Fargo

Discussing the State of Marketing Report with Jamie Moldafsky, the CMO of Wells Fargo.

Jamie Moldafsky
CMO, Wells Fargo

Episode 184

How to Own the Final Mile with RRD Marketing Solutions President, Doug Ryan

RRD’s President of Marketing Solutions, Doug Ryan, discusses the increasing importance of the customer experience, how direct mail is having a resurgence in a digital space, and why the last mile of activation is where his team excels.

Doug Ryan
President of Marketing Solutions, RRD

Episode 183

Owning the Moment with Josh Weichhand, Director of Marketing at Chaco

Josh Weichhand, Director of Marketing at Chaco, discusses how he fell in love with the company he offices for, his personal story, and how Chaco is embracing unprecedented times by trying to make a difference.

Josh Weichhand
Director of Marketing, Chaco

Episode 182

The Evolution of Partnership Marketing with Impact’s Michael Head

Impact’s Chief Partnership Officer, Michael Head, discusses how partnerships have seen a dramatic shift from traditional resellers to influencer based-marketing and what that means for the industry.

Michael Head
Chief Partnership Officer, Impact

Episode 181

Using A.I. to Build an Always-Evolving Campaign with Michele Elrod of Regions Bank

Michele Elrod, the EVP, Head of Marketing at Regions Bank, discusses the use of A.I. in marketing and how the field has changed over the years.

Michele Elrod
EVP, Head of Marketing, Regions Bank

Episode 180

Effective Communication Strategies with Kris Bondi

Multi-time CMO and crisis management specialist, Kris Bondi, discusses the importance of media relations during times of crisis, building a positive message, and understanding the tone of a situation.

Kris Bondi
Multi-time CMO

Episode 179

Migrating from Omni Channel to the Multi-experience with Simon Harrison, SVP and CMO of Avaya

Avaya Senior Vice President and Chief Marketing Officer Simon Harrison discusses how Avaya is helping companies stay connected in 2020 and how his days as an analyst prepared him for his new role.

Simon Harrison
SVP and CMO, Avaya

Episode 178

Adapting to A New Reality with Meagen Eisenberg, CMO of TripActions

Meagen Eisenberg, the CMO of TripActions, returns to discuss shifting the priorities and roles of the company to adapt to a new reality.

Meagen Eisenberg
CMO, TripActions

Episode 177

Understanding Who You are and Who Your Customer Is with Jamie Moldafsky, CMO Wells Fargo

Jamie Moldafsky, the CMO of Wells Fargo, discusses all things customer-centricity, including brand identity and navigating through a crisis.

Jamie Moldafsky
CMO, Wells Fargo

Episode 176

Recommitting to the Forgotten Employee with Staffbase’s Jason Etter and Frank Wolf

Frank Wolf, President and Co-Founder of Staffbase, along with Director of Marketing Jason Etter, discuss how Staffbase is committing their company to the forgotten employee, how companies are reaching their employees and customers in the virtual world and why events - both physically and virtually - open the door to company growth.

Frank Wolf and Jason Etter
President and Co-Founder, Staffbase, and Director of Marketing, Staffbase

Episode 175

The Key to Local SEO with Collin Holmes, CEO of Chatmeter

Collin Holmes, the CEO of Chatmeter, explains why local businesses need to optimize their SEO, what it means to engage with customers, and how the Chatmeter platform can help create a more efficient way to do all of that and more.

Collin Holmes
CEO, Chatmeter

Episode 174

Why Marketing is Worth It In the Oil and Gas Industry with NOV’s CMO David Reid

David Reid, CMO of NOV, discusses leading a multi-billion dollar entity that oversees multiple companies in an industry where few marketers exist.

David Reid
CMO, NOV

Episode 173

The Heart of Storytelling with Erik Bork, Screenwriter of Band of Brothers

Erik Bork, the screenwriter of Band of Brothers, joins Marketing Trends to discuss the power and the heart of storytelling.

Erik Bork
Screenwriter of Band of Brothers

Episode 172

How Chief Growth Officer Michael Anderson is Building boodleAI

Michael Anderson, the Chief Growth Officer at boodleAI, discusses predictive analytics, messaging and alignment between sales and marketing.

Michael Anderson
Chief Growth Officer, boodleAI

Episode 171

Personalization As a Marketing Tool, with Jaleh Rezaei, CEO & Co-founder at Mutiny

Jaleh Rezaei, the CEO & Co-founder of Mutiny, joins the show to discuss the merits of personalization in the marketing world.

Jaleh Rezaei
CEO & Co-founder, Mutiny

Episode 170

Tapping into Emotions During the Customer Journey with Kevin Sellers, CMO of Ping Identity

Kevin Sellers discusses his past success at Intel and how he’s working on personalized customer journeys now as CMO of Ping Identity.

Kevin Sellers
CMO, Ping Identity

Episode 169

Strategies for Navigating Through Tough Times with Sean Sheppard, of GrowthX

Sean Sheppard, the founding partner of GrowthX, discusses strategies for navigating through hard times.

Sean Sheppard
Founding Partner, GrowthX

Episode 168

Standing Out in the Mobile App World with Katie Jansen, CMO of AppLovin

In the world of mobile gaming, it’s hard to stand out. Katie Jansen, the CMO of AppLovin joins us to explain how her company helps.

Katie Jansen
CMO, AppLovin

Episode 167

Talking about the New, The Now and the NextRoll, with CEO Toby Gabriner

NextRoll CEO Toby Gabriner discusses how automation and A.I are changing the way marketing is done.

Toby Gabriner
CEO, NextRoll

Episode 166

Discussing The Context Marketing Revolution with Author and Director of Market Strategy at Salesforce, Mathew Sweezey

Author and marketer Mathew Sweezey joins the show to discuss his new book, The Context Marketing Revolution.

Mathew Sweezey
Author and Director of Market Strategy, Salesforce

Episode 165

Navigating the Role of CMO, with Joe Chernov of Pendo

Joe Chernov, CMO of Pendo, explains the challenges of the job, why it’s important to build community, and how to find the right medium for your message.

Joe Chernov
CMO, Pendo

Episode 164

The Idea of Lean AI, with Author and Marketer, Lomit Patel

Lomit Patel, Vice President of Growth at IMVU, discusses his new book, Lean AI, and the role AI can play in creating a more efficient and creative team.

Lomit Patel
Vice President of Growth, IMVU

Episode 163

The Power of Search and Credibility with Ashley Stirrup, CMO of Algolia

Ashley Stirrup, the CMO of Algolia, discusses how critical it is to build credibility, why search is important, and how to strategize in a way that aligns with the customer journey.

Ashley Stirrup
CMO, Algolia

Episode 162

Creating Content that Converts with Craig Dekshenieks Director, Content & Marketing Operations at Aderant

Craig Dekshenieks, Director, Content & Marketing Operations at Aderant, discusses how perception and your content strategy play a key role in making conversions.

Craig Dekshenieks
Director, Content & Marketing Operations, Aderant

Episode 161

Marketing to Make an Impact with Henrique Saboia, Vice President of Growth at Kiva

Henrique Saboia, Vice President of Growth at Kiva, discusses the challenges of using marketing as a way to help Kiva make a significant global impact.

Henrique Saboia
Vice President of Growth, Kiva

Episode 160

A Better Way to Do Online Advertising, with James Avery, the CEO of Adzerk

James Avery, the CEO of Adzerk, joins the show to discuss online marketing and the rise of first-party publisher data.

James Avery
CEO, Adzerk

Episode 159

How Andy Mackensen, co-founder and CMO of SnackNation, is Having Fun and Connecting With Customers

Andy Mackensen, the co-founder and CMO of SnackNation, joins us to discuss the importance of company culture and why it’s critical to get as close to the customer as possible.

Andy Mackensen
Co-founder and CMO, SnackNation

Episode 158

Is Marketing Always Smooth Sailing? A Discussion with Princess Cruises and Cunard Line Exec John Chernesky

John Chernesky, the Senior Vice President of Sales & Trade Marketing at Princess Cruises & Cunard Line, joins the show to discuss why storytelling and selling an experience is key to successful marketing.

John Chernesky
Senior Vice President of Sales & Trade Marketing, Princess Cruises & Cunard Line

Episode 157

From CMO to CSO: A Conversation with Gordon Henry of Thryv

Gordon Henry, the Chief Strategy Officer at Thryv, Inc., joins Marketing Trends to discuss his role in making Yellowbook a household name and how Thryv is helping small businesses win at marketing.

Gordon Henry
Chief Strategy Officer and Executive Vice President, Thryv

Episode 156

Marketing the Future In an Older Industry with Kinestral VP of Marketing, Craig Henrickson

Craig Henrickson is the Vice President of Marketing for Kinestral Technologies and on this episode, he explains how he is helping to introduce and sell smart glass technology that will change the way construction is done.

Craig Henrickson
VP of Marketing, Kinestral Technologies

Episode 155

How Lola.com CMO Jeanne Hopkins is Thinking Strategically and Creatively

On this episode, Lola.com CMO Jeanne Hopkins discusses how she views her role and the ways she is implementing strategic and creative marketing ideas.

Jeanne Hopkins
CMO, Lola.com

Episode 154

Are You Ready To Talk Super Bowl Ads?

The crew from Mission gathers to discuss some of the memorable ads that aired during the Super Bowl.

Ian Faison, Hilary Giorgi, Matt Powell
Host, Producer, Audio Engineer, Mission.org

Episode 153

How Sydney Sloan, CMO of SalesLoft, Focuses on Alignment, ABM and Customer Journeys

Sydney Sloan, the CMO of SalesLoft, talks about introducing marketing automation, why it’s important to focus on the customer journey and the role of the CMO.

Sydney Sloan
CMO, SalesLoft

Episode 152

Creating The Marketing Strategy for Google Cloud, with Vice President of Marketing Alison Wagonfeld

On this episode of Marketing Trends, Alison Wagonfeld, the Vice President of Marketing for Google Cloud, talks about how she looks at hard problems, what kind of marketing strategy she’s focusing on at Google Cloud, and why she believes the partnership between the CMO and CIO is critical to achieving business success.

Alison Wagonfeld
Vice President of Marketing, Google Cloud

Episode 151

Everything Is Awesome: Talking Lego’s Journey with VP of Marketing, Michael Moynihan

Michael Moynihan, the Vice President of Marketing at LEGO joins Marketing Trends and we picked his brain about how LEGO was able to take its marketing strategy to a whole new stratosphere thanks to things like digital experiences and entertainment properties.

Michael Moynihan
Vice President of Marketing, The LEGO Group

Episode 150

Cartoons and Contact Marketing with Stu Heinecke

Stu Heinecke is the author of How To Get A Meeting with Anyone and a Wall Street Journal cartoonist and he started his own company using what he called contact marketing. On this episode of Marketing Trends, Stu tells his story plus he discusses his books and explains how marketing has evolved through the years.

Stu Heincke
Author, Wall Street Journal Cartoonist

Episode 149

Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin

Mike Marcellin, the CMO of Juniper Networks, believes Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strategy. He explains all of that and more on this episode of Marketing Trends.

Mike Marcellin
CMO, Juniper Networks

Episode 148

The World of ABM with Eric Spett, CEO of Terminus

Eric Spett, the CEO of Terminus discusses his start in the marketing world and finding an opportunity to bring ABM to more companies with Terminus.

Eric Spett
CEO, Terminus

Episode 147

The Future of Search and Finding Success In The World of SEO with Sarah Bird, CEO of Moz

Sarah Bird knows a thing or two about search engine optimization. As the CEO of Moz, it’s the main thing her company focuses on and for good reason. SEO is one of the most important tools in a marketer’s toolkit, which she talks about here.

Sarah Bird
CEO, Moz

Episode 146

Content (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing Institute

There is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as the Vice President of Marketing at the Content Marketing Institute, she’s trying to show agencies and marketers everywhere that you can integrate content marketing into your campaigns.

Cathy McPhillips
Vice President of Marketing, Content Marketing Institute

Episode 145

Focusing on Product in High-Velocity Businesses with Frazier Miller, CMO of Wrike

Frazier Miller is the CMO of Wrike. On this episode of Marketing Trends, Frazier discusses why he thinks that focusing on product fit is such an effective marketing strategy, plus he explains what it means to work in a high-velocity business.

Frazier Miller
CMO, Wrike

Episode 144

Aligning for Success with Anantha Narasimhan, Program Director of Global Marketing at IBM

Anantha Narasimhan is Program Director of Global Marketing for Unified Governance & Integration at IBM. On this episode, Ananth describes his journey into marketing and the keys to his success at IBM, so far. He discusses the importance of team-building and generating momentum to achieve big wins.

Anantha Narasimhan
Program Director of Global Marketing for Unified Governance & Integration at IBM

Episode 143

Creating Brands, Asset Synergy, and Longevity with Michael Mendenhall, SVP, CMO, & CCO of TriNet

With more than 30 years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, TriNet. We dig deeper into Michael’s story bank and talk all things asset synergy, longer/shorter-term content, and much more!

Michael Mendenhall
Chief Marketing & Communications Officer, TriNet

Episode 142

Marketing in the Financial Services World with Carson Group CMO Jud Mackrill

Today’s episode features an interview with Jud Mackrill, CMO of the Carson Group. On this episode, Jud talks about marketing in the financial services industry, how theology school prepared him for a career in marketing is best CMO advice and much more.

Jud Mackrill
CMO, Carson Group

Episode 141

Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly.

Vijay Chittoor
CEO & Co-founder, Blueshift

Episode 140

CMO Roundtable - Live at Dreamforce

Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. On this episode of Marketing Trends, we get into marketing against competitors, how to think about brands, best practices for engaging with customers, and much more.

Sydney Sloan, Keith Messick, and Nick King
CMO of SalesLoft, CMO of Dialpad, and VP CX Marketing at Cisco

Episode 139

Developing an Experimentation Mindset with Mayur Gupta, CMO of Freshly

What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.

Mayur Gupta
CMO, Freshly

Episode 138

Building Customer Experiences that Win with Jeannine D'Addario, Chief Marketing & Communications Officer of Guitar Center

Marketing automation has been around for a while, but few marketers fully optimize this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize marketing automation.

Jeannine D'Addario
CMO & CCO, Guitar Center

Episode 137

Marketing Automation Explained with Casey Cheshire, Founder & CMO of Cheshire Impact

Marketing automation has been around for a while, but few marketers fully optimize this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize marketing automation.

Casey Cheshire
Founder & CMO, Cheshire Impact

Episode 136

Focusing on ‘The Bigger Thing’ with Grubhub SVP of Growth Alex Weinstein

According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business. On this episode of Marketing Trends, Alex tells us how to achieve this focus and much more.

Alex Weinstein
SVP Growth, Grubhub

Episode 135

Solving Pain Points with Kathy English, CMO of Vocera

With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points and much more.

Kathy English
CMO, Vocera

Episode 134

Agile Marketing with Jascha Kaykas-Wolff, CMO of Mozilla

Agile marketing can transform your marketing and make your team more effective and efficient. On this episode of Marketing Trends, Jascha Kaykas-Wolff talks about his best practices for agile marketing and much more.

Jascha Kaykas-Wolff
CMO, Mozilla

Episode 133

Transformation and Creating a ‘Today Business’ with Aditi Javeri Gokhale, Chief Commercial Officer & President of Investment Products and Services at Northwestern Mutual

Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi first stepped into the CMO role of Northwestern Mutual, she had just a few short months to define a new direction. She explains how she did so on this episode of Marketing Trends.

Aditi Javeri Gokhale
Chief Commercial Officer & President of Investment Products and Services, Northwestern Mutual

Episode 132

Becoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPage

It's easier than ever to specialize in technology or process niches within marketing. But to become marketing leaders, marketers need to develop a more complete skillset. Alecha Stackle explains how to do so on this episode of Marketing Trends.

Alecha Stackle
SVP & CMO, RealPage

Episode 131

Why Marketing Matters with Jon Miller, CEO and Co-Founder of Engagio

Jon Miller joins Marketing Trends once again to discuss why he continues to return to marketing innovation, what's next for marketing and ABM, and much more.

Jon Miller
CEO & Co-Founder, Engagio

Episode 130

Building a World-Class Network with Karen Wickre, Author of Taking the Work Out of Networking

Karen Wickre, author of Taking the Work Out of Networking, talks about how marketers can improve their networking and the early days of Google and Twitter.

Karen Wickre
Author, Taking the Work Out of Networking

Episode 129

Turning Customers Into Fans with Eric Solomon, Fractional CMO at Blackbird

Eric Solomon, CMO of BlackBird, discusses why making fans is so much more powerful than simply having customers, best practices for storytelling, and more.

Eric Solomon
Fractional CMO, Blackbird

Episode 128

The Value of the Human Experience with Amelia Dunlop, Chief Experience Officer of Deloitte Digital

Amelia Dunlop, Chief Experience Officer of Deloitte Digital, explains why focusing on the human experience can create more innovation and greater loyalty.

Amelia Dunlop
Chief Experience Officer, Deloitte Digital

Episode 127

Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce

Daniel Rodriguez, Head of Marketing at Alyce, talks about taking on larger competitors, AI, how to wow target accounts in your ABM strategy, and much more.

Daniel Rodriguez
Head of Marketing, Alyce

Episode 126

Growth, Marketing, and Leadership with Katie Bullard, President of DiscoverOrg

Katie Bullard, President of DiscoverOrg, talks about why she transitioned from CMO to Chief Growth Officer and finally to president of her organization.

Katie Bullard
President, DiscoverOrg

Episode 125

Improving Customer Loyalty through Rewards Programs with Leslie McNamara, Managing Director & CMO, Citi Retail Services

Leslie McNamara, Managing Director & CMO at Citi Retail Services, discusses best practices for designing and implementing a payment and rewards program.

Leslie McNamara
Managing Director & CMO, Citi Retail Services

Episode 124

Leveling Up Analyst Relations with Andrew Lochart, Sr. Director of Product Marketing at Unisys

Andrew Lochart, Sr. Director of Product Marketing with Unisys, discusses how to structure a successful analyst campaign and why transparency is essential.

Andrew Lochart
Sr Director of Product Marketing, Unisys

Episode 123

How to Scale Amazon Marketing with Kiri Masters, CEO and Co-Founder of Bobsled Marketing

This episode features Kiri Masters, CEO of Bobsled Marketing, discussing all things Amazon: developing a strategy, putting together an Amazon team, and more

Kiri Masters
CEO, Bobsled Media

Episode 122

Marketing: The Story of People with Travis Chambers, Chief Media Hacker and Founder of Chamber.Media

To Travis Chambers, Chief Media Hacker of Chamber.Media, marketing is about how you relate to people and how you connect your brand's story to theirs.

Travis Chambers
Chief Media Hacker, Chamber.Media

Episode 121

CMO Roundtable: Getting Started and SaaS Marketing

Our roundtable of CMOs discuss how to get started in a new CMO role, and some of the most important trends in SaaS marketing.

Meagen Eisenberg - CMO, TripActions
Harsh Jawharkar - VP Marketing, Atlassian
Thomas Butta - CMO, SignalFx

Episode 120

Branding and Customer Experience with Nick Ragone, SVP, CMO, & CCO of Ascension

Nick Ragone, SVP, CMO/CCO of Ascension, shares how he led one of the healthcare industry's biggest rebrands and what it taught him about effective marketing and leadership.

Nick Ragone
SVP, Chief Marketing & Communications Officer, Ascension

Episode 119

Building and Sharing a Brand Story with Ryan Carlson, CMO of Okta

Ryan Carlson, CMO of Okta, shares how to find "CMO-company fit," best practices for telling a brand's story, how to build a team of mentors, and much more.

Ryan Carlson
CMO, Okta

Episode 118

The Inside Story with Lauren Weinberg, Global Head of Marketing at Square

To Lauren Weinberg, Global Head of Marketing at Square, marketing is all about your customer's story and how your company is helping them to succeed.

Lauren Weinberg
Global Head of Marketing, Square

Episode 117

Becoming a Generalist with Rebecca Corliss, VP of Marketing at Owl Labs

Rebecca Corliss, VP of Marketing at Owl Labs, explains why it's so important to become a generalist, how to do so, and how to find and hire great marketers.

Rebecca Corliss
VP of Marketing, Owl Labs

Episode 116

Getting a Master’s Degree in ABM with Daniel Englebretson, Director of Growth Marketing and Demand Generation at Phononic

ABM strategies aren't one-size-fits-all propositions. On this episode, Daniel Englebretson, Director, Growth Marketing & DemandGen at Phononic explains why.

Daniel Englebretson
Director of Growth Marketing & Demand Gen, Phononic

Episode 115

Mastering Partnership Marketing with David Yovanno, Chief Executive Officer, Director at Impact

On this episode of Marketing Trends, David Yovanno, CEO & Director of Impact talks about partnership marketing, what it is, and how to master it.

David Yovanno
CEO & Director, Impact

Episode 114

Rethinking the Customer Journey with Judd Marcello, EVP of Global Marketing at Cheetah Digital

Judd Marcello, EVP of Global Marketing at Cheetah Digital, discusses why marketers should rethink the idea of creating an optimal customer journey.

Judd Marcello
EVP of Global Marketing, Cheetah Digital

Episode 113

Creating a Unified Customer Journey with Susan Campbell, Marketing Group Manager at Panasonic USA

Susan Campbell, Marketing Group Manager for Panasonic USA, discusses how to align your team, create better content, and create a unified customer journey.

Susan Campbell
Marketing Group Manager, Panasonic USA

Episode 112

The Meaning of Brand with Seth Farbman, Former CMO of Spotify (Part 2)

In part two of our interview with Seth Farbman, he talks about how he helped Spotify develop its brand identity and much more.

Seth Farbman
Former CMO, Spotify

Episode 111

Brand, Trust, and Transformation with Seth Farbman, Former CMO of Spotify (Part 1)

Seth Farbman, Former CMO of Spotify, Gap, and co-founder and president of OgilvyEarth, shares lessons learned about brand, trust, and transformation.

Seth Farbman
Former CMO, Spotify

Episode 110

Live from Israel: G-CMO Roundtable

On this episode of Marketing Trends, we host our first global CMO roundtable and hear from three Israeli marketers who are having a big impact on the global market. Those three people are Efrat Fenigson, Co-Founder of G-CMO, Matti Yahav, CMO of SodaStream, and Tamir Jerby, VP of Growth at Lemonade.

CMO Roundtable
Efrat Fenigson - Co-founder, G-CMO
Matti Yahav - CMO, SodaStream
Tamir Jerby - VP of Growth, Lemonade

Episode 109

From Zero to IPO

Brian Rothenberg, Partner at defy.vc, discusses effective growth marketing strategies for startups and how they should change at each stage of growth.

Brian Rothenberg
Partner, defy.vc

Episode 108

Getting to Know Your Target Market

Marie Rosecrans, SVP of SMB Marketing at Salesforce talks about how to get to know your target market, how to build a great team, and much more.

Marie Rosecrans
SVP of SMB Marketing, Salesforce

Episode 107

CMO Roundtable: A Practical Guide to Your First 90 Days as CMO

Tom Butta, CMO of SignalFx, and Lauren Vaccarello, CMO of Talend, join Ian for a CMO Roundtable about how to succeed in your first 90 days as CMO.

CMO Roundtable
Thomas Butta - CMO, SignalFx
Lauren Vaccarello - CMO, Talend

Episode 106

Making Social a Core Marketing Strategy with Jamie Gilpin, CMO of Sprout Social

Jamie Gilpin, CMO of Sprout Social, joins Marketing Trends to discuss why more CMOs should view social as a core component of their marketing strategy.

Jamie Gilpin
CMO, Sprout Social

Episode 105

Marketing the Future of Cities with Jessica Burton, Global Surveillance Portfolio Marketing Manager, Seagate Technology

On this episode, Jessica Burton, Global Surveillance Portfolio Marketing Manager at Seagate, discusses how she's marketing the future of smart cities.

Jessica Burton
Global Surveillance Portfolio Marketing Manager, Seagate Technology

Episode 104

Building a World-Class Brand with Michael Mendenhall, SVP, CMO, & CCO of TriNet

Michael Mendenhall, SVP, CMO, & CCO of TriNet, joins the show to discuss how to build a world-class brand, lessons learned from Steve Jobs, and much more.

Michael Mendenahll
SVP, CMO, CCO, TriNet

Episode 103

Creating a Movement with Kris Bondi, CMO of LogDNA

What is the difference between good companies and great ones? According to Kris Bondi, CMO of LogDNA, it's the ability to create a movement.

Kris Bondi
CMO, LogDNA

Episode 102

Mastering CMO Leadership with Heidi Melin, CMO at Workfront

Heidi Melin, CMO of Workfront, talks about how to be successful when stepping into a new CMO role, how to build great marketing teams, and much more.

Heidi Melin
CMO, Workfront

Episode 101

Combatting Insurgent Brands with Nancy Shah, Senior Brand Marketing Manager at RB

Nancy Shah, Senior Brand Marketing Manager at RB, joins Marketing Trends to explain how legacy brands can keep up in a shifting e-commerce landscape.

Nancy Shah
Senior Brand Marketing Manager, RB

Episode 100

Reaching the Transformational Consumer with Tara-Nicholle Nelson, CEO of SoulTour

On this episode of Marketing Trends, Tara-Nicholle Nelson tells us what a transformational consumer is, how they are changing industries, and how marketers can unlock growth by reaching them.

Tara-Nicholle Nelson
CEO, SoulTour

Episode 99

Generating Growth through Sales Enablement with John Raguin, CMO of Seismic

Is enablement the overlooked marketing hack that could unleash growth for your marketing team? On this episode of Marketing Trends, John talks about how sales enablement brings sales and marketing together to generate explosive growth, and much more.

John Raguin
CMO, Seismic

Episode 98

Marketplace Marketing with Kevin Frisch, CMO of Wag!

Kevin talks about best practices for marketplace marketing, his best tips for a first-time CMO, his favorite campaigns, and much more.

Kevin Frisch
CMO, Wag!

Episode 97

Marketing an Ecosystem with Leslie Tom, SVP AppExchange Marketing & Programs at Salesforce

Leslie Tom, SVP of AppExchange Marketing & Programs at Salesforce, talks about partner marketing, how to market an ecosystem, and much more.

Leslie Tom
SVP, AppExchange Marketing & Programs, Salesforce

Episode 96

Bridging the Equity Gap with Emily Kramer, VP of Marketing at Carta

Emily Kramer, VP of Marketing at Carta discusses driving startup growth, how to distribute equity in a fair manner, and much more on this episode of Marketing Trends.

Emily Kramer
VP Marketing, Carta

Episode 95

Illuminating the Dark Funnel With Ed Breault, CMO of Aprimo

Ed Breault, CMO of Aprimo, discusses how to address people in the "dark funnel" or those who aren't on your radar but are looking to buy in your category.

Ed Breault
CMO, Aprimo

Episode 94

Can Marketers Create the Future? The Exponential Power of Audacious, Repeatable Content

Ian Faison, Co-founder and CCO of Mission (and the host of this podcast), sits down with producer Ben too discuss the exponential power of audacious, repeatable content.

Ian Faison
CCO, Mission.org

Episode 93

The Future of Digital Experience with Paige O'Neill, CMO of Sitecore

Paige sits down to with Ian and Lauren to discuss Sitecore, the current state of digital experience, lessons learned, and much more!

Paige O'Neill
CMO, Sitecore

Episode 92

Building a Growth Mindset Marketing Team with Katrina Wong, VP of Marketing, Hired

Katrina Wong, VP of Marketing at Hired, talks about how to build a marketing team with a growth mindset, performance language, and much more.

Katrina Wong
VP Marketing, Hired

Episode 91

Learning Marketing Leadership with Carrie Palin, CMO of Splunk

Carrie Palin, CMO of Splunk, talks about marketing leadership, how to succeed as a new CMO, how she evaluates new opportunities, and much more.

Carrie Palin
SVP - CMO, Splunk

Episode 90

Data-Driven Storytelling with Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec

On this episode, Varun talks about how to tell data-driven stories, how to surface great customer stories, and much more.

Varun Kohli
Head of Strategic Marketing, PMO, & Global Demand, Symantec

Episode 89

The Biological Basis of Marketing with Geoffrey Miller, Ph.D.

Geoffrey Millers, associate professor of psychology at the University of New Mexico, talks about biology, evolution, and how psychology affects marketing.

Geoffrey Miller
Associate Professor of Psychology, University of New Mexico

Episode 88

Mastering Developer Marketing with Vidya Peters, CMO of MuleSoft

Vidya Peters, CMO of MuleSoft, discusses best practices for marketing to developers, and potential talent, identifying KPIs, and much more.

Vidya Peters
CMO, Mulesoft

Episode 87

Changing Market Perceptions with Bob Madaio, VP of Marketing at Sharp Business USA

Bob Madaio, VP of Marketing at Sharp, discusses marketing a B2B product at a company known for consumer electronics, using customer feedback, and more.

Bob Madaio
VP of Marketing, Sharp Business USA

Episode 86

Marketing Healthcare Innovation with Doug Sweeny, CMO of One Medical

Doug Sweeny, CMO of One Medical, discusses marketing innovation in the healthcare field, why he prefers mission-based companies, and much more.

Doug Sweeny
CMO, One Medical

Episode 85

Technology-Driven Marketing with Whitney Bouck, COO of HelloSign

Whitney Bouck, COO of HelloSign, discusses why marketers need to be technologists, why she became a COO after a career in marketing, and much more.

Whitney Bouck
COO, HelloSign

Episode 84

Account-Based Marketing 101 with Laura Ramos, VP & Principal Analyst at Forrester Research

Laura Ramos, VP & Principal Analyst at Forrester Research, joins to discuss the origins, trends, and future of Account-Based Marketing.

Laura Ramos
VP & Principal Analyst, Forrester Research

Episode 83

Solving Collaboration and Coordination with Dave King, Head of Marketing at Asana

Dave King, Head of Marketing at Asana, shares his thoughts on coordination, collaboration, effective project management in marketing teams, and much more on this episode of Marketing Trends.

Dave King
Head of Marketing, Asana

Episode 82

The Secrets of a Data-Driven CMO with Scott Holden, CMO of ThoughtSpot

On this episode, Scott Holden discusses data-driven marketing, his journey to ThoughtSpot, his favorite campaigns, and much more!

Scott Holden
CMO, ThoughtSpot

Episode 81

Nailing Your First 90 Days as CMO with Leela Srinivasan, CMO of SurveyMonkey, Keith Messick, CMO of Dialpad, and Corinne Sklar, CMO of IBM iX

In a special CMO Roundtable episode of Marketing Trends, Leela Srinivasan, Keith Messick, and Corinne Sklar discuss how to handle your first 90 days as CMO.

CMO Roundtable
Corinne Sklar - CMO, IBM iX
Leela Srinivasan - CMO, SurveyMonkey
Keith Messick - CMO, Dialpad

Featured: Episode 80

How to Coach a Marketing Team with Stewart Conway, Head of Central Marketing at BMO Global Asset Management

Stewart Conway, Head of Central Marketing at BMO Global Asset Management, sits down to discuss skiing, coaching, leadership, and the current digital landscape facing marketers.

Stewart Conway
Head of Central Marketing at BMO Global Asset Management

Episode 79

Marketing to Millennials with Nadia Masri, Founder & CMO at Perksy

Nadia Masri, Founder & CEO of Perksy, discusses demographics, brand loyalty, and the changing consumer landscape on this episode of Marketing Trends.

Nadia Masri
Founder & CEO, Perksy

Episode 78

The Art of International Marketing with Francesco Leone, Founder of Goat Eye Strategy

Francesco Leone sits down with Ian Faison to discuss international marketing, cheese, and how to break into new markets.

Francesco Leone
Founder & CEO, Goat Eye Strategy

Episode 77

Lessons Learned from Steve Jobs & The Three A’s of Marketing with Karen Steele, CMO of LeanData

Karen joins Ian to discuss what she learned from Steve Jobs, how to optimize customer engagement, and what it takes to figure out marketing attribution.

Karen Steele
CMO, LeanData

Episode 76

Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion

Notion Head of Marketing Camille Ricketts dives into how to create a content marketing strategy that scales, how to lead a content team, and much more.

Camille Ricketts
Head of Marketing, Notion

Episode 75

Making Marketing Useful with Laura Luckman Kelber, SVP of Marketing at Flexera

Flexera SVP of Marketing Laura Luckman Kelber delves into why marketers need to make themselves more useful and the power of aligning your organization around marketing.

Laura Luckman Kelber
SVP of Marketing, Flexera

Episode 74

How Design Thinking Can Transform Your Marketing with Whitney Mortimer, CMO & Partner at IDEO

Whitney Mortimer, CMO & Partner at IDEO, talks about design thinking, how it can transform your marketing, and how to measure and manage creativity.

Whitney Mortimer
CMO & Partner, IDEO

Episode 73

Leading Cultural Transformation with Alexandra Morehouse, CMO of Banner Health

Alexandra Morehouse, CMO of Banner Health, discusses how to effectively lead cultural transformation and the importance of marketing from the inside out on this episode of Marketing Trends.

Alexandra Morehouse
CMO, Banner Health

Episode 72

Leveraging the Feedback Economy with Leela Srinivasan, CMO at SurveyMonkey

Leela Srinivasan, CMO of SurveyMonkey, shares her insights on leveraging feedback, storytelling, and the importance of culture on this episode of Marketing Trends.

Leela Srinivasan
CMO, SurveyMonkey

Episode 71

Sirius Decisions Recap Part 2 (Practitioner Mixdown)

In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with Sara McNamara, Asher Mathew, and Jeff Davis at the 2019 SiriusDecisions B2B Marketing Summit.

Various Marketers
SiriusDecisions Conference

Episode 70

Preating Talk Triggers with Jay Baer, President of Convince & Convert

Jay Baer, Founder and President of Convince & Convert, joins the show to discuss how to generate word of mouth and how to respond to customer feedback.

Jay Baer
President, Convince & Convert

Episode 69

Putting the "C" in CMO with Chandar Pattabhiram, CMO of Coupa, and Jennifer Johnson, CMO of Tenable

On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure.

Jennifer Johnson - CMO, Tenable
Chandar Pattabhiram - CMO, Coupa

Episode 68

Collaborating Across the C-Suite with Meagen Eisenberg, CMO of TripActions

Meagen Eisenberg, CMO of TripActions, shares how to prepare to be a CMO, and how to make marketing a strategic partner for your entire organization.

Meagen Eisenberg
CMO, TripActions

Episode 67

Sparking Scalable Creativity with Keith Messick, CMO of Dialpad

Keith Messick, CMO of Dialpad, discusses sparking scalable creativity, optimizing little moments, and how to build a culture that is tolerant of risk on this episode of Marketing Trends.

Keith Messick
CMO, Dialpad

Episode 66

SiriusDecisions Recap Part 1 (CEO Mixdown)

In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with CEOs at the SiriusDecisions 2019 Summit.

Various CEOs
SiriusDecisions

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