Episode 70

Preating Talk Triggers with Jay Baer, President of Convince & Convert

Jay Baer, Founder and President of Convince & Convert, joins the show to discuss how to generate word of mouth and how to respond to customer feedback.

Jay Baer
President, Convince & Convert

Episode 69

Putting the "C" in CMO with Chandar Pattabhiram, CMO of Coupa, and Jennifer Johnson, CMO of Tenable

On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure.

Jennifer Johnson - CMO, Tenable
Chandar Pattabhiram - CMO, Coupa

Episode 68

Collaborating Across the C-Suite with Meagen Eisenberg, CMO of TripActions

Meagen Eisenberg, CMO of TripActions, shares how to prepare to be a CMO, and how to make marketing a strategic partner for your entire organization.

Meagen Eisenberg
CMO, TripActions

Episode 67

Sparking Scalable Creativity with Keith Messick, CMO of Dialpad

Keith Messick, CMO of Dialpad, discusses sparking scalable creativity, optimizing little moments, and how to build a culture that is tolerant of risk on this episode of Marketing Trends.

Keith Messick
CMO, Dialpad

Episode 66

SiriusDecisions Recap Part 1 (CEO Mixdown)

In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with CEOs at the SiriusDecisions 2019 Summit.

Various CEOs
SiriusDecisions

Episode 65

People-Based Marketing with Harsh Jawharkar, Head of Enterprise Cloud, Platform, & Ecosystem Marketing at Atlassian

Harsh Jawharkar of Atlassian discusses SaaS Marketing 2.0, design thinking, and building a go-to-market team on this episode of Marketing Trends.

Harsh Jawharkar
Head of Enterprise Cloud, Platform, & Ecosystem Marketing, Atlassian

Episode 64

Real-Time Business Intelligence with Jen Grant, CMO of Looker

Jen Grant, CMO of Looker, joins us on Marketing Trends to discuss her journey in marketing and what excites her about the future of customer experience.

Jen Grant
CMO, Looker

Episode 63

Building a Culture of Learning with Yvonne Chen, VP of Marketing at Udemy for Business

Yvonne Chen, VP of Marketing at Udemy for Business, discusses quantifying learning, the skills gap, and cultivating quality on Marketing Trends.

Yvonne Chen
VP Marketing, Udemy for Business

Episode 62

5 Takeaways from 50 Interviews with Ian Faison, CCO of Mission

On this episode, Host Ian Faison and Producer Ben Wilson discuss the top 5 insights from the first 50 Marketing Trends interviews.

Ian Faison
CCO, Mission

Episode 61

Creating Value through Thought Leadership with Chris Cartrett, EVP at Aderant

On this episode of Marketing Trends, Chris Cartrett, EVP at Aderant, joins to discuss how to add value through thought leadership, the unique challenges of marketing in the professional services industry, his best tips for sales and marketing alignment, and much more.

Chris Cartrett
EVP, Aderant

Episode 60

Aligning Revenue Operations with Kurt Stoll, Director of Marketing Automation at 3D Systems

Marketing operations is often seen as unimportant backroom work. But what if it was actually the key to unlocking alignment and growth? It certainly can be, according to Kurt Stoll, Director of Marketing Automation at 3D Systems. Find out how on this episode of Marketing Trends.

Kurt Stoll
Director of Marketing Operations, 3D Systems

Episode 59

Conversational Marketing with Kraig Swensrud & Sean Whiteley, Co-Founders of Qualified

Co-founders of Qualified Kraig Swensrud and Sean Whiteley discuss early days at Salesforce, successful business partnerships, and implementing conversational marketing.

Kraig Swensrud & Sean Whiteley
Co-Founders, Qualified

Episode 58

Purpose-Driven Marketing with Paul D'Arcy

Paul D'Arcy, SVP of Marketing at Indeed, discusses leading a purpose-driven business and maximizing creativity on this episode of Marketing Trends.

Paul D'Arcy
SVP Marketing, Indeed

Episode 57

Marketing 5.0 with Erik Newton

Erik Newton, Growth Marketing VP at BrightEdge, discusses the four phases of marketing and what to expect in Phase 5.0.

Erik Newton
VP Growth Marketing, BrightEdge

Episode 56

How to Build a 21st Century Brand with Jonathan Mildenhall

Jonathan Mildenhall, CEO of TwentyFirstCenturyBrand and former CMO of Airbnb, discusses how to build a successful brand and drive conversation.

Jonathan Mildenhall
CEO, TwentyFirstCenturyBrand

Episode 55

Experience is the New Brand with Tom Butta

Thomas Butta, CMO of SignalFX, returns to Marketing Trends to discuss experience as the new brand, challenger brands, and lessons learned with Rajesh Raman.

Thomas Butta
CMO, SignalFX

Episode 54

Quantitative Thinking with Tim O'Connor

Tim O'Connor, Marketing SVP of Excelligence, joins Marketing Trends to explain why all marketers should know how to use quantitative tools and methods.

Tim O'Connor
SVP Marketing, Excelligence; CEO, LifeCubby

Episode 53

Crushing Growth Goals with Ryan Bonnici

Ryan Bonnici, CMO of G2, joins Marketing Trends to explain why "brand is a little bit subjective, but you can't fire me if I'm crushing my numbers."

Ryan Bonnici
CMO, G2

Episode 52

Establishing a Brand Reputation with Andy Bertera

Andy Bertera, executive director of marketing and sales at New England Biolabs, joins Marketing Trends to discuss how to establish a great brand reputation.

Andy Bertera
Executive Director of Marketing & Sales, New England Biolabs

Episode 51

Optimizing ABM with Jon Miller

Jon Miller, co-founder and CEO of Engagio, joins Marketing Trends to discuss all things ABM, including best practices for getting started, common pitfalls, and more.

Jon Miller
Co-founder & CEO, Engagio

Episode 50

Mastering Customer Loyalty with Ryan Green

Ryan Green, Senior Vice President and CMO of Southwest Airlines, joins Marketing Trends to talk about customer loyalty, transparency, and advice for CMOs.

Ryan Johnson
Senior Vice President & CMO, Southwest Airlines

Episode 49

Opening the CMO Playbook with Sara Varni

Sara Varni, CMO at Twilio, opens up about her playbook for finding success as a CMO. She discusses building a team, streamlining processes, and much more.

Sara Varni
CMO, Twilio

Episode 48

Mastering Category Design with Jennifer Johnson

Jennifer Johnson, CMO of Tenable and startup advisor at Play Bigger, discusses all things category design, including best practices, case studies, and more.

Jennifer Johnson
CMO, Tenable

Episode 47

Creating Branded Content with Shannon Pruitt

Shannon Pruitt joined Marketing Trends to explain how she helped forge great branded content on original media properties like American Idol.

Shannon Pruitt
President, SMPI Marketing Group

Episode 46

Going Viral with Benton Crane

Benton Crane, CEO of Harmon Brothers, joins Marketing Trends to discuss how his company has created viral videos that have generated over a billion views.

Benton Crane
CEO, Harmon Brothers

Episode 45

Managing Disruption with Josh Golden

Josh Golden, President and Publisher of Ad Age, joins to discuss disruption, why marketing is getting more difficult, and his work on the OJ Simpson trial.

Josh Golden
President & Publisher, AdAge

Episode 44

The Art (and Science) of Storytelling with Clay Hausmann

Storytelling is a key component of marketing. Yet few marketers seriously study the art and science of constructing stories. On this episode, we talk to someone who has: Clay Hausmann. Clay uses storytelling techniques learned from a stint in scriptwriting to shape his marketing.

Clay Hausmann
CMO, Aktana

Episode 43

Turning Customers into Tribes with Chandar Pattabhiram

Many marketers aspire to turn their customers into a tribe. They dream of their customers transforming from casual users to passionate advocates. But how do they do actually do it? To find out, we talked to Coupa CMO Chandar Pattabhiram. He also talked about the two types of "AI" for marketers and the "Stairway to Heaven" playbook for revenue marketing.

Chandar Pattabhiram
CMO, Coupa

Episode 42

Cutting Through the Noise with Thomas Butta

We sat down with Thomas Butta, CMO of SIgnalFX, to talk about how to make your marketing cut through the noise of the modern digital world. On this episode, Tom also discusses challenger brands and how to make your brand an industry thought leader.

Thomas Butta
CMO, SignalFx

Episode 41

Aligned to Achieve with Tracy Eiler

This episode of Marketing Trends was conducted live at the Salesforce World Tour in Chicago. It features an interview with Tracy Eiler, CMO of InsideView and co-author of Aligned to Achieve: How to United Your Sales and Marketing Teams into a Single Force for Growth.

Tracy Eiler
CMO, InsideView

Episode 40

Data-Driven Alignment with Edward McDonnell

What can a new CMO do in the first 90 days to make sure they have success with their new organization? How can they make sure they are on the same page as the sales team from the get-go? To answer questions like these, we talked to Ed McDonnell.

Edward McDonnell
SVP of Sales, Salesforce Marketing Cloud

Episode 39

The Secret to Great Content Marketing with Joe Pulizzi

What separates a failed content marketing strategy from an effective one? To help us find out, we brought in Joe Pulizzi.

Joe Pulizzi
Founder, Content Marketing Institute

Episode 38

The Future of Retail with Phil Raub

Phil Raub, founder and president of b8ta, is helping to define the future of retail. He joined Marketing Trends to discuss what is next for the retail industry as well as share stories from his time with Nest, Nintendo, and Gap.

Phil Raub
President & Founder, b8ta

Episode 37

How CMOs Should Market Themselves with Matt C'de Baca

This episode features an interview with Matt C’de Baca. Matt has more than 15 years of experience in talent acquisition and executive recruiting. On this episode, he talks about how to succeed as a marketing executive, the most in-demand talents and abilities, and how to find purpose in your work.

Matt C'de Baca
Managing Director, Renaissance Leadership

Episode 36

Fixing the Mid-Funnel Chasm with John Gargiulo

John Gargiulo, Global Product Marketing Lead at Airbnb, joined Marketing Trends to discuss the gap between product marketing and brand marketing.

John Gargiulo
Global Product Marketing Lead, Airbnb

Episode 35

The Marketing Doorway with Vanessa Hope Schneider

Vanessa Hope Schneider, Head of Marketing at Clara Labs, joins to discuss how to understand your customers, and how to make sure they understand you.

Vanessa Hope Schneider
Head of Marketing, Clara Labs

Episode 34

How to Market a Marketplace with Paul Ghio

Paul Ghio, VP of Product at Creative Market, discusses how to market a marketplace, design, analytics, and how he went from marketing to product management.

Paul Ghio
VP of Product, Creative Market

Episode 33

Sales and Marketing Convergence with Justin Shriber

Justin Shriber, VP of Marketing for LinkedIn Sales and Marketing Solutions, joins Marketing Trends to discuss how sales and marketing are converging, and how marketers need to adapt.

Justin Shriber
VP Marketing, LinkedIn Sales and Marketing Solutions

Episode 32

Predicting the Future (and Creating It) with Peter Schwartz

Futurist Peter Schwartz, SVP of Planning at Salesforce, joins Marketing Trends to discuss how to predict the future, and how marketers can help create it.

Peter Schwartz
SVP of Planning, Salesforce

Episode 31

How to Optimize ABM with Peter Isaacson

How can ABM be used most effectively? And how will ABM technology change in the near future? We brought in Peter Isaacson, the CMO of Demandbase, to help us find out.

Peter Isaacson
CMO, Demandbase

Episode 30

From Cost Center to Revenue Generator with Nicole Kingsley Brunner

Nicole Kingsley Brunner, CMO of Manning & Napier, explains how she turned her organization's marketing department from a cost center to a revenue generator.

Nicole Kingsley Brunner
CMO, Manning & Napier

Episode 29

Brand Always Matters with Corinne Sklar (Part 2)

Corinne Sklar, CMO of Bluewolf, joins Marketing Trends to discuss strategies for CMOs, women in tech, and why "if you build it they will come" is wrong.

Corinne Sklar
CMO, Bluewolf

Episode 28

The Power of a Design Mindset with Corinne Sklar (Part 1)

Corinne Sklar, CMO of Bluewolf, joins Marketing Trends to discuss the strategies that helped her grow Bluewolf's revenue from 3 million to over a billion.

Corinne Sklar
CMO, Bluewolf

Episode 27

How to Build Pipeline with Rob Norman (Part 2)

In part 2 of our interview with Rob Norman, he talks about how to generate demand, measure pipeline, attribute credit, and more.

Rob Norman
Director, US Field Marketing, Box

Episode 26

International Marketing 101 with Rob Norman

Rob Norman, Director of US Field Marketing at Box, joins to discuss the lessons he has learned from marketing in France, the UK, and Silicon Valley.

Rob Norman
Director, US Field Marketing, Box

Episode 25

Content Marketing, Attribution, and Sales-Marketing Alignment with TJ Waldorf

How do marketers get sales organizations to buy in and support their efforts? TJ sat down with Ian and Lauren, to discuss this as well as how to approach attribution, and what he wish he had known about marketing earlier in his career.

TJ Waldorf
VP, Head of Global Marketing, INAP

Episode 24

How to Create Memorable Marketing Experiences with Nate Skinner

Nate Skinner joins Ian and Lauren to discuss how to use technologies like artificial intelligence and augmented reality to create memorable marketing experiences.

Nate Skinner
VP of Product Marketing, Salesforce B2B Marketing

Episode 23

Why CMOs Make Great COOs with Ron Schneidermann

Ron joins Ian and Lauren to discuss why he likes the role of CMO/COO, and what it was like to raise money from one of the Shark Tank sharks in the middle of a recession.

Ron Schneidermann
CMO & COO, AllTrails

Episode 22

How to Hire Great Marketers with Ada Chen Rekhi

Ada Chen Rekhi joins us to discuss her background as a marketers and founder, the anatomy of a marketing organization, and how she hires great marketers.

Ada Chen Rekhi
Founder & COO, Notejoy

Episode 21

Performance Storytelling with Ty Shay

In part 2 of our interview with Norton Lifelock Global CMO Ty Shay, he shares his original theory of performance storytelling, and shares his best lessons and tips for managing a marketing career.

Ty Shay
Global CMO, Norton Lifelock

Episode 20

Becoming a Founder/CMO with Ty Shay

Norton Lifelock Global CMO Ty Shay discusses how to create a campaign that will stick in people's minds, how marketers misunderstand their basic function, and why Ty thinks you should turn off your marketing.

Ty Shay
Global CMO, Norton Lifelock

Episode 19

Product Launches, AI, and the Future of Marketing with Jeff Titterton

Zendesk CMO Jeff Titterton joins Ian to discuss his background, the future of AI in marketing, and how product launches are frequently mismanaged.

Jeff Titterton
CMO, Zendesk

Episode 18

Beth Comstock: The Power of Change and How to Spur Creativity

Beth Comstock and Mission CEO Chad Grills discuss how to stop tribalism in your business, developing better frameworks for creativity, and the writing process behind Beth’s new book, Imagine It Forward.

Beth Comstock
Former CMO & Vice Chair, General Electric

Episode 17

Top Marketing Trends for 2019 with Brian Rothenberg (Part 2)

In the second of two parts, Brian again joins Ian and Lauren to discuss what the most important trends in 2019 will be, and how marketers can take advantage of them.

Brian Rothenberg
GM & VP of Growth, Eventbrite

Episode 16

Top Marketing Trends for 2019 with Brian Rothenberg (Part 1)

Brian joins Ian and Lauren to discuss what the most important trends in 2019 will be, and how marketers can take advantage of them.

Brian Rothenberg
GM & VP of Growth, Eventbrite

Episode 15

Storytelling, Marketing, Dogs, and Donkeys with Meredith Ayan

How can marketers use engaging storytelling to hook their audience? Mission CEO Chad Grills sat down with Meredith Ayan, Executive Director of SPCA International, to answer exactly that.

Meredith Ayan
Executive Director, SPCA International

Episode 14

Growth Through Analyst Relations with Joely Urton

Joely Urton is Vice President of Analyst Relations at Box. On this episode, she discusses all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program.

Joely Urton
VP Analyst Relations, Box

Episodes 12 & 13

Lessons Learned from Working with Jeff Bezos and What It Means To Be Customer-Obsessed with Jaleh Bisharat

Jaleh discusses what she learned working with Jeff Bezos, how to be customer-obsessed, and best practices for conducting effective market research.

Jaleh Bisharat
Founder & CEO, NakedPoppy

Episode 11

Positioning Products and How to do PR with Matthew Trifiro

Matt discusses the "dirty secret" of launch products, the best advice for a new CMO, and why he thinks press releases are useless.

Matthew Trifiro
CMO, Vapor IO

Episode 10

Category Design, Competition, and Getting Creatives to Do Legendary Work with Christopher Lochhead

Christopher and Ian discuss why category design is the most important skill set for a CMO, why competing is bad, and how to get creatives to do legendary work.

Christopher Lochhead
Host, Legends and Losers

Episode 9

40 Lessons from 40 Years of Apple Ads (Part 2)

Lauren and Ian finish their discussion of the 40 most impactful Apple ads of all time.

Lauren Vaccarello and Ian Faison
Marketing Trends Co-Hosts

Episode 8

40 Lessons from 40 Years of Apple Ads (Part 1)

Lauren and Ian start their breakdown of 40 of the most memorable and impactful Apple ads and discuss what marketers can learn from them.

Lauren Vaccarello and Ian Faison
Marketing Trends Co-Hosts

Episode 7

Sales and Marketing Alignment with Sean Sheppard

Sean Sheppard, founder of GrowthX and GrowthX Academy, joins Lauren and Ian to break down the x's and o's of how to get sales and marketing into alignment.

Sean Sheppard
Founder, GrowthX

Episode 6

Why CMOs Get Fired with Lauren Vaccarello

Lauren and Ian explore why CMOs have the shortest average tenure in the C-suite, and how to combat this trend.

Lauren Vaccarello
Co-Host, Marketing Trends

Episode 5

How to Make Complex Things Simple with Shannon Duffy

Shannon Duffy tells us how she thinks about building a marketing team from the ground up, and how "Melrose Place" inspired her to get into marketing.

Shannon Duffy
SVP of Marketing, Salesforce

Episode 4

Aligning Sales & Marketing Metrics with Menaka Shroff

Menaka Shroff discusses how she manages to find great companies to work for right before they take off and how to better align sales and marketing.

Menaka Shroff
Global Head of Marketing of Devices and Mobility, Google

Episode 3

Spreading Humankindness Through Marketing with Mark Viden

Ian and Chad talk with Mark Viden shares the early impact of reading David Ogilvy, how he deals with rejection, and sheds light on his 17-year career at Dignity Health.

Mark Viden
VP of Marketing, Dignity Health

Episode 2

How to Pitch Risky Initiatives with Sara Varni

Sara joins us to discuss how CMOs can pitch expensive and risky initiatives and how marketers waste money by failing to make long term plans

Sara Varni
CMO, Twilio

Episode 1

About Marketing Trends

What is Marketing Trends and how did it come to be? These are the questions Chad and Ian answer on Episode 1 of Marketing Trends.