Marketing Trends

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Marketing Trends Podcast

We interview innovators and leaders in marketing to deliver you the latest trends and strategies you need to stay ahead.

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Episodes

Episode 138

Building Customer Experiences that Win with Jeannine D'Addario, Chief Marketing & Communications Officer of Guitar Center

Marketing automation has been around for a while, but few marketers fully optimize this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize marketing automation.

Jeannine D'Addario
CMO & CCO, Guitar Center

Episode 137

Marketing Automation Explained with Casey Cheshire, Founder & CMO of Cheshire Impact

Marketing automation has been around for a while, but few marketers fully optimize this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize marketing automation.

Casey Cheshire
Founder & CMO, Cheshire Impact

Episode 136

Focusing on ‘The Bigger Thing’ with Grubhub SVP of Growth Alex Weinstein

According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business. On this episode of Marketing Trends, Alex tells us how to achieve this focus and much more.

Alex Weinstein
SVP Growth, Grubhub

Episode 135

Solving Pain Points with Kathy English, CMO of Vocera

With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points and much more.

Kathy English
CMO, Vocera

Episode 134

Agile Marketing with Jascha Kaykas-Wolff, CMO of Mozilla

Agile marketing can transform your marketing and make your team more effective and efficient. On this episode of Marketing Trends, Jascha Kaykas-Wolff talks about his best practices for agile marketing and much more.

Jascha Kaykas-Wolff
CMO, Mozilla

Episode 133

Transformation and Creating a ‘Today Business’ with Aditi Javeri Gokhale, Chief Commercial Officer & President of Investment Products and Services at Northwestern Mutual

Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi first stepped into the CMO role of Northwestern Mutual, she had just a few short months to define a new direction. She explains how she did so on this episode of Marketing Trends.

Aditi Javeri Gokhale
Chief Commercial Officer & President of Investment Products and Services, Northwestern Mutual

Episode 132

Becoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPage

It's easier than ever to specialize in technology or process niches within marketing. But to become marketing leaders, marketers need to develop a more complete skillset. Alecha Stackle explains how to do so on this episode of Marketing Trends.

Alecha Stackle
SVP & CMO, RealPage

Episode 131

Why Marketing Matters with Jon Miller, CEO and Co-Founder of Engagio

Jon Miller joins Marketing Trends once again to discuss why he continues to return to marketing innovation, what's next for marketing and ABM, and much more.

Jon Miller
CEO & Co-Founder, Engagio

Episode 130

Building a World-Class Network with Karen Wickre, Author of Taking the Work Out of Networking

Karen Wickre, author of Taking the Work Out of Networking, talks about how marketers can improve their networking and the early days of Google and Twitter.

Karen Wickre
Author, Taking the Work Out of Networking

Episode 129

Turning Customers Into Fans with Eric Solomon, Fractional CMO at Blackbird

Eric Solomon, CMO of BlackBird, discusses why making fans is so much more powerful than simply having customers, best practices for storytelling, and more.

Eric Solomon
Fractional CMO, Blackbird

Episode 128

The Value of the Human Experience with Amelia Dunlop, Chief Experience Officer of Deloitte Digital

Amelia Dunlop, Chief Experience Officer of Deloitte Digital, explains why focusing on the human experience can create more innovation and greater loyalty.

Amelia Dunlop
Chief Experience Officer, Deloitte Digital

Episode 127

Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce

Daniel Rodriguez, Head of Marketing at Alyce, talks about taking on larger competitors, AI, how to wow target accounts in your ABM strategy, and much more.

Daniel Rodriguez
Head of Marketing, Alyce

Episode 126

Growth, Marketing, and Leadership with Katie Bullard, President of DiscoverOrg

Katie Bullard, President of DiscoverOrg, talks about why she transitioned from CMO to Chief Growth Officer and finally to president of her organization.

Katie Bullard
President, DiscoverOrg

Episode 125

Improving Customer Loyalty through Rewards Programs with Leslie McNamara, Managing Director & CMO, Citi Retail Services

Leslie McNamara, Managing Director & CMO at Citi Retail Services, discusses best practices for designing and implementing a payment and rewards program.

Leslie McNamara
Managing Director & CMO, Citi Retail Services​

Episode 124

Leveling Up Analyst Relations with Andrew Lochart, Sr. Director of Product Marketing at Unisys

Andrew Lochart, Sr. Director of Product Marketing with Unisys, discusses how to structure a successful analyst campaign and why transparency is essential.

Andrew Lochart
Sr Director of Product Marketing, Unisys

Episode 123

How to Scale Amazon Marketing with Kiri Masters, CEO and Co-Founder of Bobsled Marketing

This episode features Kiri Masters, CEO of Bobsled Marketing, discussing all things Amazon: developing a strategy, putting together an Amazon team, and more

Kiri Masters
CEO, Bobsled Media

Episode 122

Marketing: The Story of People with Travis Chambers, Chief Media Hacker and Founder of Chamber.Media

To Travis Chambers, Chief Media Hacker of Chamber.Media, marketing is about how you relate to people and how you connect your brand's story to theirs.

Travis Chambers
Chief Media Hacker, Chamber.Media

Episode 121

CMO Roundtable: Getting Started and SaaS Marketing

Our roundtable of CMOs discuss how to get started in a new CMO role, and some of the most important trends in SaaS marketing.

Meagen Eisenberg - CMO, TripActions
Harsh Jawharkar - VP Marketing, Atlassian
Thomas Butta - CMO, SignalFx

Episode 120

Branding and Customer Experience with Nick Ragone, SVP, CMO, & CCO of Ascension

Nick Ragone, SVP, CMO/CCO of Ascension, shares how he led one of the healthcare industry's biggest rebrands and what it taught him about effective marketing and leadership.

Nick Ragone
SVP, Chief Marketing & Communications Officer, Ascension

Episode 119

Building and Sharing a Brand Story with Ryan Carlson, CMO of Okta

Ryan Carlson, CMO of Okta, shares how to find "CMO-company fit," best practices for telling a brand's story, how to build a team of mentors, and much more.

Ryan Carlson
CMO, Okta

Episode 118

The Inside Story with Lauren Weinberg, Global Head of Marketing at Square

To Lauren Weinberg, Global Head of Marketing at Square, marketing is all about your customer's story and how your company is helping them to succeed.

Lauren Weinberg
Global Head of Marketing, Square

Episode 117

Becoming a Generalist with Rebecca Corliss, VP of Marketing at Owl Labs

Rebecca Corliss, VP of Marketing at Owl Labs, explains why it's so important to become a generalist, how to do so, and how to find and hire great marketers.

Rebecca Corliss
VP of Marketing, Owl Labs

Episode 116

Getting a Master’s Degree in ABM with Daniel Englebretson, Director of Growth Marketing and Demand Generation at Phononic

ABM strategies aren't one-size-fits-all propositions. On this episode, Daniel Englebretson, Director, Growth Marketing & DemandGen at Phononic explains why.

Daniel Englebretson
Director of Growth Marketing & Demand Gen, Phononic

Episode 115

Mastering Partnership Marketing with David Yovanno, Chief Executive Officer, Director at Impact

On this episode of Marketing Trends, David Yovanno, CEO & Director of Impact talks about partnership marketing, what it is, and how to master it.

David Yovanno
CEO & Director, Impact

Episode 114

Rethinking the Customer Journey with Judd Marcello, EVP of Global Marketing at Cheetah Digital

Judd Marcello, EVP of Global Marketing at Cheetah Digital, discusses why marketers should rethink the idea of creating an optimal customer journey.

Judd Marcello
EVP of Global Marketing, Cheetah Digital

Episode 113

Creating a Unified Customer Journey with Susan Campbell, Marketing Group Manager at Panasonic USA

Susan Campbell, Marketing Group Manager for Panasonic USA, discusses how to align your team, create better content, and create a unified customer journey.

Susan Campbell
Marketing Group Manager, Panasonic USA

Episode 112

The Meaning of Brand with Seth Farbman, Former CMO of Spotify (Part 2)

In part two of our interview with Seth Farbman, he talks about how he helped Spotify develop its brand identity and much more.

Seth Farbman
Former CMO, Spotify

Episode 111

Brand, Trust, and Transformation with Seth Farbman, Former CMO of Spotify (Part 1)

Seth Farbman, Former CMO of Spotify, Gap, and co-founder and president of OgilvyEarth, shares lessons learned about brand, trust, and transformation.

Seth Farbman
Former CMO, Spotify

Episode 110

Live from Israel: G-CMO Roundtable

On this episode of Marketing Trends, we host our first global CMO roundtable and hear from three Israeli marketers who are having a big impact on the global market. Those three people are Efrat Fenigson, Co-Founder of G-CMO, Matti Yahav, CMO of SodaStream, and Tamir Jerby, VP of Growth at Lemonade.

CMO Roundtable
Efrat Fenigson - Co-founder, G-CMO
Matti Yahav - CMO, SodaStream
Tamir Jerby - VP of Growth, Lemonade

Episode 109

From Zero to IPO

Brian Rothenberg, Partner at defy.vc, discusses effective growth marketing strategies for startups and how they should change at each stage of growth.

Brian Rothenberg
Partner, defy.vc

Episode 108

Getting to Know Your Target Market

Marie Rosecrans, SVP of SMB Marketing at Salesforce talks about how to get to know your target market, how to build a great team, and much more.

Marie Rosecrans
SVP of SMB Marketing, Salesforce

Episode 107

CMO Roundtable: A Practical Guide to Your First 90 Days as CMO

Tom Butta, CMO of SignalFx, and Lauren Vaccarello, CMO of Talend, join Ian for a CMO Roundtable about how to succeed in your first 90 days as CMO.

CMO Roundtable
Thomas Butta - CMO, SignalFx
Lauren Vaccarello - CMO, Talend

Episode 106

Making Social a Core Marketing Strategy with Jamie Gilpin, CMO of Sprout Social

Jamie Gilpin, CMO of Sprout Social, joins Marketing Trends to discuss why more CMOs should view social as a core component of their marketing strategy.

Jamie Gilpin
CMO, Sprout Social

Episode 105

Marketing the Future of Cities with Jessica Burton, Global Surveillance Portfolio Marketing Manager, Seagate Technology

On this episode, Jessica Burton, Global Surveillance Portfolio Marketing Manager at Seagate, discusses how she's marketing the future of smart cities.

Jessica Burton
Global Surveillance Portfolio Marketing Manager, Seagate Technology

Episode 104

Building a World-Class Brand with Michael Mendenhall, SVP, CMO, & CCO of TriNet

Michael Mendenhall, SVP, CMO, & CCO of TriNet, joins the show to discuss how to build a world-class brand, lessons learned from Steve Jobs, and much more.

Michael Mendenahll
SVP, CMO, CCO, TriNet

Episode 103

Creating a Movement with Kris Bondi, CMO of LogDNA

What is the difference between good companies and great ones? According to Kris Bondi, CMO of LogDNA, it's the ability to create a movement.

Kris Bondi
CMO, LogDNA

Episode 102

Mastering CMO Leadership with Heidi Melin, CMO at Workfront

Heidi Melin, CMO of Workfront, talks about how to be successful when stepping into a new CMO role, how to build great marketing teams, and much more.

Heidi Melin
CMO, Workfront

Episode 101

Combatting Insurgent Brands with Nancy Shah, Senior Brand Marketing Manager at RB

Nancy Shah, Senior Brand Marketing Manager at RB, joins Marketing Trends to explain how legacy brands can keep up in a shifting e-commerce landscape.

Nancy Shah
Senior Brand Marketing Manager, RB​

Episode 100

Reaching the Transformational Consumer with Tara-Nicholle Nelson, CEO of SoulTour

On this episode of Marketing Trends, Tara-Nicholle Nelson tells us what a transformational consumer is, how they are changing industries, and how marketers can unlock growth by reaching them.

Tara-Nicholle Nelson
CEO, SoulTour

Episode 99

Generating Growth through Sales Enablement with John Raguin, CMO of Seismic

Is enablement the overlooked marketing hack that could unleash growth for your marketing team? On this episode of Marketing Trends, John talks about how sales enablement brings sales and marketing together to generate explosive growth, and much more.

John Raguin
CMO, Seismic

Episode 98

Marketplace Marketing with Kevin Frisch, CMO of Wag!

Kevin talks about best practices for marketplace marketing, his best tips for a first-time CMO, his favorite campaigns, and much more.

Kevin Frisch
CMO, Wag!

Episode 97

Marketing an Ecosystem with Leslie Tom, SVP AppExchange Marketing & Programs at Salesforce

Leslie Tom, SVP of AppExchange Marketing & Programs at Salesforce, talks about partner marketing, how to market an ecosystem, and much more.

Leslie Tom
SVP, AppExchange Marketing & Programs, Salesforce

Episode 96

Bridging the Equity Gap with Emily Kramer, VP of Marketing at Carta

Emily Kramer, VP of Marketing at Carta discusses driving startup growth, how to distribute equity in a fair manner, and much more on this episode of Marketing Trends.

Emily Kramer
VP Marketing, Carta

Episode 95

Illuminating the Dark Funnel With Ed Breault, CMO of Aprimo

Ed Breault, CMO of Aprimo, discusses how to address people in the "dark funnel" or those who aren't on your radar but are looking to buy in your category.

Ed Breault
CMO, Aprimo

Episode 94

Can Marketers Create the Future? The Exponential Power of Audacious, Repeatable Content

Ian Faison, Co-founder and CCO of Mission (and the host of this podcast), sits down with producer Ben too discuss the exponential power of audacious, repeatable content.

Ian Faison
CCO, Mission.org

Episode 93

The Future of Digital Experience with Paige O'Neill, CMO of Sitecore

Paige sits down to with Ian and Lauren to discuss Sitecore, the current state of digital experience, lessons learned, and much more!

Paige O'Neill
CMO, Sitecore

Episode 92

Building a Growth Mindset Marketing Team with Katrina Wong, VP of Marketing, Hired

Katrina Wong, VP of Marketing at Hired, talks about how to build a marketing team with a growth mindset, performance language, and much more.

Katrina Wong
VP Marketing, Hired

Episode 91

Learning Marketing Leadership with Carrie Palin, CMO of Splunk

Carrie Palin, CMO of Splunk, talks about marketing leadership, how to succeed as a new CMO, how she evaluates new opportunities, and much more.

Carrie Palin
SVP - CMO, Splunk

Episode 90

Data-Driven Storytelling with Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec

On this episode, Varun talks about how to tell data-driven stories, how to surface great customer stories, and much more.

Varun Kohli
Head of Strategic Marketing, PMO, & Global Demand, Symantec

Episode 89

The Biological Basis of Marketing with Geoffrey Miller, Ph.D.

Geoffrey Millers, associate professor of psychology at the University of New Mexico, talks about biology, evolution, and how psychology affects marketing.

Geoffrey Miller
Associate Professor of Psychology, University of New Mexico

Episode 88

Mastering Developer Marketing with Vidya Peters, CMO of MuleSoft

Vidya Peters, CMO of MuleSoft, discusses best practices for marketing to developers, and potential talent, identifying KPIs, and much more.

Vidya Peters
CMO, Mulesoft

Episode 87

Changing Market Perceptions with Bob Madaio, VP of Marketing at Sharp Business USA

Bob Madaio, VP of Marketing at Sharp, discusses marketing a B2B product at a company known for consumer electronics, using customer feedback, and more.

Bob Madaio
VP of Marketing, Sharp Business USA

Episode 86

Marketing Healthcare Innovation with Doug Sweeny, CMO of One Medical

Doug Sweeny, CMO of One Medical, discusses marketing innovation in the healthcare field, why he prefers mission-based companies, and much more.

Doug Sweeny
CMO, One Medical

Episode 85

Technology-Driven Marketing with Whitney Bouck, COO of HelloSign

Whitney Bouck, COO of HelloSign, discusses why marketers need to be technologists, why she became a COO after a career in marketing, and much more.

Whitney Bouck
COO, HelloSign

Episode 84

Account-Based Marketing 101 with Laura Ramos, VP & Principal Analyst at Forrester Research

Laura Ramos, VP & Principal Analyst at Forrester Research, joins to discuss the origins, trends, and future of Account-Based Marketing.

Laura Ramos
VP & Principal Analyst, Forrester Research

Episode 83

Solving Collaboration and Coordination with Dave King, Head of Marketing at Asana

Dave King, Head of Marketing at Asana, shares his thoughts on coordination, collaboration, effective project management in marketing teams, and much more on this episode of Marketing Trends.

Dave King
Head of Marketing, Asana

Episode 82

The Secrets of a Data-Driven CMO with Scott Holden, CMO of ThoughtSpot

On this episode, Scott Holden discusses data-driven marketing, his journey to ThoughtSpot, his favorite campaigns, and much more!

Scott Holden
CMO, ThoughtSpot

Episode 81

Nailing Your First 90 Days as CMO with Leela Srinivasan, CMO of SurveyMonkey, Keith Messick, CMO of Dialpad, and Corinne Sklar, CMO of IBM iX

In a special CMO Roundtable episode of Marketing Trends, Leela Srinivasan, Keith Messick, and Corinne Sklar discuss how to handle your first 90 days as CMO.

CMO Roundtable
Corinne Sklar - CMO, IBM iX
Leela Srinivasan - CMO, SurveyMonkey
Keith Messick - CMO, Dialpad

Featured: Episode 80

How to Coach a Marketing Team with Stewart Conway, Head of Central Marketing at BMO Global Asset Management

Stewart Conway, Head of Central Marketing at BMO Global Asset Management, sits down to discuss skiing, coaching, leadership, and the current digital landscape facing marketers.

Stewart Conway
Head of Central Marketing at BMO Global Asset Management

Episode 79

Marketing to Millennials with Nadia Masri, Founder & CMO at Perksy

Nadia Masri, Founder & CEO of Perksy, discusses demographics, brand loyalty, and the changing consumer landscape on this episode of Marketing Trends.

Nadia Masri
Founder & CEO, Perksy

Episode 78

The Art of International Marketing with Francesco Leone, Founder of Goat Eye Strategy

Francesco Leone sits down with Ian Faison to discuss international marketing, cheese, and how to break into new markets.

Francesco Leone
Founder & CEO, Goat Eye Strategy

Episode 77

Lessons Learned from Steve Jobs & The Three A’s of Marketing with Karen Steele, CMO of LeanData

Karen joins Ian to discuss what she learned from Steve Jobs, how to optimize customer engagement, and what it takes to figure out marketing attribution.

Karen Steele
CMO, LeanData

Episode 76

Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion

Notion Head of Marketing Camille Ricketts dives into how to create a content marketing strategy that scales, how to lead a content team, and much more.

Camille Ricketts
Head of Marketing, Notion

Episode 75

Making Marketing Useful with Laura Luckman Kelber, SVP of Marketing at Flexera

Flexera SVP of Marketing Laura Luckman Kelber delves into why marketers need to make themselves more useful and the power of aligning your organization around marketing.

Laura Luckman Kelber
SVP of Marketing, Flexera

Episode 74

How Design Thinking Can Transform Your Marketing with Whitney Mortimer, CMO & Partner at IDEO

Whitney Mortimer, CMO & Partner at IDEO, talks about design thinking, how it can transform your marketing, and how to measure and manage creativity.

Whitney Mortimer
CMO & Partner, IDEO

Episode 73

Leading Cultural Transformation with Alexandra Morehouse, CMO of Banner Health

Alexandra Morehouse, CMO of Banner Health, discusses how to effectively lead cultural transformation and the importance of marketing from the inside out on this episode of Marketing Trends.

Alexandra Morehouse
CMO, Banner Health

Episode 72

Leveraging the Feedback Economy with Leela Srinivasan, CMO at SurveyMonkey

Leela Srinivasan, CMO of SurveyMonkey, shares her insights on leveraging feedback, storytelling, and the importance of culture on this episode of Marketing Trends.

Leela Srinivasan
CMO, SurveyMonkey

Episode 71

Sirius Decisions Recap Part 2 (Practitioner Mixdown)

In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with Sara McNamara, Asher Mathew, and Jeff Davis at the 2019 SiriusDecisions B2B Marketing Summit.

Various Marketers
SiriusDecisions Conference

Episode 70

Preating Talk Triggers with Jay Baer, President of Convince & Convert

Jay Baer, Founder and President of Convince & Convert, joins the show to discuss how to generate word of mouth and how to respond to customer feedback.

Jay Baer
President, Convince & Convert

Episode 69

Putting the "C" in CMO with Chandar Pattabhiram, CMO of Coupa, and Jennifer Johnson, CMO of Tenable

On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure.

Jennifer Johnson - CMO, Tenable
Chandar Pattabhiram - CMO, Coupa

Episode 68

Collaborating Across the C-Suite with Meagen Eisenberg, CMO of TripActions

Meagen Eisenberg, CMO of TripActions, shares how to prepare to be a CMO, and how to make marketing a strategic partner for your entire organization.

Meagen Eisenberg
CMO, TripActions

Episode 67

Sparking Scalable Creativity with Keith Messick, CMO of Dialpad

Keith Messick, CMO of Dialpad, discusses sparking scalable creativity, optimizing little moments, and how to build a culture that is tolerant of risk on this episode of Marketing Trends.

Keith Messick
CMO, Dialpad

Episode 66

SiriusDecisions Recap Part 1 (CEO Mixdown)

In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with CEOs at the SiriusDecisions 2019 Summit.

Various CEOs
SiriusDecisions

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