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Marketing Trends Podcast
We interview innovators and leaders in marketing to deliver you the latest trends and strategies you need to stay ahead.
Reaching the Transformational Consumer with Tara-Nicholle Nelson, CEO of SoulTour
On this episode of Marketing Trends, Tara-Nicholle Nelson tells us what a transformational consumer is, how they are changing industries, and how marketers can unlock growth by reaching them.
Generating Growth through Sales Enablement with John Raguin, CMO of Seismic
Is enablement the overlooked marketing hack that could unleash growth for your marketing team? On this episode of Marketing Trends, John talks about how sales enablement brings sales and marketing together to generate explosive growth, and much more.
Marketplace Marketing with Kevin Frisch, CMO of Wag!
Kevin talks about best practices for marketplace marketing, his best tips for a first-time CMO, his favorite campaigns, and much more.
Marketing an Ecosystem with Leslie Tom, SVP AppExchange Marketing & Programs at Salesforce
Leslie Tom, SVP of AppExchange Marketing & Programs at Salesforce, talks about partner marketing, how to market an ecosystem, and much more.
SVP, AppExchange Marketing & Programs, Salesforce
Bridging the Equity Gap with Emily Kramer, VP of Marketing at Carta
Emily Kramer, VP of Marketing at Carta discusses driving startup growth, how to distribute equity in a fair manner, and much more on this episode of Marketing Trends.
VP Marketing, Carta
Illuminating the Dark Funnel With Ed Breault, CMO of Aprimo
Ed Breault, CMO of Aprimo, discusses how to address people in the "dark funnel" or those who aren't on your radar but are looking to buy in your category.
Can Marketers Create the Future? The Exponential Power of Audacious, Repeatable Content
Ian Faison, Co-founder and CCO of Mission (and the host of this podcast), sits down with producer Ben too discuss the exponential power of audacious, repeatable content.
The Future of Digital Experience with Paige O'Neill, CMO of Sitecore
Paige sits down to with Ian and Lauren to discuss Sitecore, the current state of digital experience, lessons learned, and much more!
Building a Growth Mindset Marketing Team with Katrina Wong, VP of Marketing, Hired
Katrina Wong, VP of Marketing at Hired, talks about how to build a marketing team with a growth mindset, performance language, and much more.
VP Marketing, Hired
Learning Marketing Leadership with Carrie Palin, CMO of Splunk
Carrie Palin, CMO of Splunk, talks about marketing leadership, how to succeed as a new CMO, how she evaluates new opportunities, and much more.
SVP - CMO, Splunk
Data-Driven Storytelling with Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec
On this episode, Varun talks about how to tell data-driven stories, how to surface great customer stories, and much more.
Head of Strategic Marketing, PMO, & Global Demand, Symantec
The Biological Basis of Marketing with Geoffrey Miller, Ph.D.
Geoffrey Millers, associate professor of psychology at the University of New Mexico, talks about biology, evolution, and how psychology affects marketing.
Associate Professor of Psychology, University of New Mexico
Mastering Developer Marketing with Vidya Peters, CMO of MuleSoft
Vidya Peters, CMO of MuleSoft, discusses best practices for marketing to developers, and potential talent, identifying KPIs, and much more.
Changing Market Perceptions with Bob Madaio, VP of Marketing at Sharp Business USA
Bob Madaio, VP of Marketing at Sharp, discusses marketing a B2B product at a company known for consumer electronics, using customer feedback, and more.
VP of Marketing, Sharp Business USA
Marketing Healthcare Innovation with Doug Sweeny, CMO of One Medical
Doug Sweeny, CMO of One Medical, discusses marketing innovation in the healthcare field, why he prefers mission-based companies, and much more.
CMO, One Medical
Technology-Driven Marketing with Whitney Bouck, COO of HelloSign
Whitney Bouck, COO of HelloSign, discusses why marketers need to be technologists, why she became a COO after a career in marketing, and much more.
Account-Based Marketing 101 with Laura Ramos, VP & Principal Analyst at Forrester Research
Laura Ramos, VP & Principal Analyst at Forrester Research, joins to discuss the origins, trends, and future of Account-Based Marketing.
VP & Principal Analyst, Forrester Research
Solving Collaboration and Coordination with Dave King, Head of Marketing at Asana
Dave King, Head of Marketing at Asana, shares his thoughts on coordination, collaboration, effective project management in marketing teams, and much more on this episode of Marketing Trends.
Head of Marketing, Asana
The Secrets of a Data-Driven CMO with Scott Holden, CMO of ThoughtSpot
On this episode, Scott Holden discusses data-driven marketing, his journey to ThoughtSpot, his favorite campaigns, and much more!
Nailing Your First 90 Days as CMO with Leela Srinivasan, CMO of SurveyMonkey, Keith Messick, CMO of Dialpad, and Corinne Sklar, CMO of IBM iX
In a special CMO Roundtable episode of Marketing Trends, Leela Srinivasan, Keith Messick, and Corinne Sklar discuss how to handle your first 90 days as CMO.
Corinne Sklar - CMO, IBM iX
Leela Srinivasan - CMO, SurveyMonkey
Keith Messick - CMO, Dialpad
Marketing to Millennials with Nadia Masri, Founder & CMO at Perksy
Nadia Masri, Founder & CEO of Perksy, discusses demographics, brand loyalty, and the changing consumer landscape on this episode of Marketing Trends.
Founder & CEO, Perksy
The Art of International Marketing with Francesco Leone, Founder of Goat Eye Strategy
Francesco Leone sits down with Ian Faison to discuss international marketing, cheese, and how to break into new markets.
Founder & CEO, Goat Eye Strategy
Lessons Learned from Steve Jobs & The Three A’s of Marketing with Karen Steele, CMO of LeanData
Karen joins Ian to discuss what she learned from Steve Jobs, how to optimize customer engagement, and what it takes to figure out marketing attribution.
Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion
Notion Head of Marketing Camille Ricketts dives into how to create a content marketing strategy that scales, how to lead a content team, and much more.
Head of Marketing, Notion
Making Marketing Useful with Laura Luckman Kelber, SVP of Marketing at Flexera
Flexera SVP of Marketing Laura Luckman Kelber delves into why marketers need to make themselves more useful and the power of aligning your organization around marketing.
Laura Luckman Kelber
SVP of Marketing, Flexera
How Design Thinking Can Transform Your Marketing with Whitney Mortimer, CMO & Partner at IDEO
Whitney Mortimer, CMO & Partner at IDEO, talks about design thinking, how it can transform your marketing, and how to measure and manage creativity.
CMO & Partner, IDEO
Leading Cultural Transformation with Alexandra Morehouse, CMO of Banner Health
Alexandra Morehouse, CMO of Banner Health, discusses how to effectively lead cultural transformation and the importance of marketing from the inside out on this episode of Marketing Trends.
CMO, Banner Health
Leveraging the Feedback Economy with Leela Srinivasan, CMO at SurveyMonkey
Leela Srinivasan, CMO of SurveyMonkey, shares her insights on leveraging feedback, storytelling, and the importance of culture on this episode of Marketing Trends.
Sirius Decisions Recap Part 2 (Practitioner Mixdown)
In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with Sara McNamara, Asher Mathew, and Jeff Davis at the 2019 SiriusDecisions B2B Marketing Summit.
Preating Talk Triggers with Jay Baer, President of Convince & Convert
Jay Baer, Founder and President of Convince & Convert, joins the show to discuss how to generate word of mouth and how to respond to customer feedback.
President, Convince & Convert
Putting the "C" in CMO with Chandar Pattabhiram, CMO of Coupa, and Jennifer Johnson, CMO of Tenable
On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure.
- CMO, Tenable
- CMO, Coupa
Collaborating Across the C-Suite with Meagen Eisenberg, CMO of TripActions
Meagen Eisenberg, CMO of TripActions, shares how to prepare to be a CMO, and how to make marketing a strategic partner for your entire organization.
Sparking Scalable Creativity with Keith Messick, CMO of Dialpad
Keith Messick, CMO of Dialpad, discusses sparking scalable creativity, optimizing little moments, and how to build a culture that is tolerant of risk on this episode of Marketing Trends.
SiriusDecisions Recap Part 1 (CEO Mixdown)
In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with CEOs at the SiriusDecisions 2019 Summit.
People-Based Marketing with Harsh Jawharkar, Head of Enterprise Cloud, Platform, & Ecosystem Marketing at Atlassian
Harsh Jawharkar of Atlassian discusses SaaS Marketing 2.0, design thinking, and building a go-to-market team on this episode of Marketing Trends.
Head of Enterprise Cloud, Platform, & Ecosystem Marketing, Atlassian
Real-Time Business Intelligence with Jen Grant, CMO of Looker
Jen Grant, CMO of Looker, joins us on Marketing Trends to discuss her journey in marketing and what excites her about the future of customer experience.
Building a Culture of Learning with Yvonne Chen, VP of Marketing at Udemy for Business
Yvonne Chen, VP of Marketing at Udemy for Business, discusses quantifying learning, the skills gap, and cultivating quality on Marketing Trends.
VP Marketing, Udemy for Business
5 Takeaways from 50 Interviews with Ian Faison, CCO of Mission
On this episode, Host Ian Faison and Producer Ben Wilson discuss the top 5 insights from the first 50 Marketing Trends interviews.
Creating Value through Thought Leadership with Chris Cartrett, EVP at Aderant
On this episode of Marketing Trends, Chris Cartrett, EVP at Aderant, joins to discuss how to add value through thought leadership, the unique challenges of marketing in the professional services industry, his best tips for sales and marketing alignment, and much more.
Aligning Revenue Operations with Kurt Stoll, Director of Marketing Automation at 3D Systems
Marketing operations is often seen as unimportant backroom work. But what if it was actually the key to unlocking alignment and growth? It certainly can be, according to Kurt Stoll, Director of Marketing Automation at 3D Systems. Find out how on this episode of Marketing Trends.
Director of Marketing Operations, 3D Systems
Conversational Marketing with Kraig Swensrud & Sean Whiteley, Co-Founders of Qualified
Co-founders of Qualified Kraig Swensrud and Sean Whiteley discuss early days at Salesforce, successful business partnerships, and implementing conversational marketing.
Kraig Swensrud & Sean Whiteley
Purpose-Driven Marketing with Paul D'Arcy
Paul D'Arcy, SVP of Marketing at Indeed, discusses leading a purpose-driven business and maximizing creativity on this episode of Marketing Trends.
SVP Marketing, Indeed
Marketing 5.0 with Erik Newton
Erik Newton, Growth Marketing VP at BrightEdge, discusses the four phases of marketing and what to expect in Phase 5.0.
VP Growth Marketing, BrightEdge
How to Build a 21st Century Brand with Jonathan Mildenhall
Jonathan Mildenhall, CEO of TwentyFirstCenturyBrand and former CMO of Airbnb, discusses how to build a successful brand and drive conversation.
Experience is the New Brand with Tom Butta
Thomas Butta, CMO of SignalFX, returns to Marketing Trends to discuss experience as the new brand, challenger brands, and lessons learned with Rajesh Raman.
Quantitative Thinking with Tim O'Connor
Tim O'Connor, Marketing SVP of Excelligence, joins Marketing Trends to explain why all marketers should know how to use quantitative tools and methods.
SVP Marketing, Excelligence; CEO, LifeCubby
Crushing Growth Goals with Ryan Bonnici
Ryan Bonnici, CMO of G2, joins Marketing Trends to explain why "brand is a little bit subjective, but you can't fire me if I'm crushing my numbers."
Establishing a Brand Reputation with Andy Bertera
Andy Bertera, executive director of marketing and sales at New England Biolabs, joins Marketing Trends to discuss how to establish a great brand reputation.
Executive Director of Marketing & Sales, New England Biolabs
Optimizing ABM with Jon Miller
Jon Miller, co-founder and CEO of Engagio, joins Marketing Trends to discuss all things ABM, including best practices for getting started, common pitfalls, and more.
Co-founder & CEO, Engagio
Mastering Customer Loyalty with Ryan Green
Ryan Green, Senior Vice President and CMO of Southwest Airlines, joins Marketing Trends to talk about customer loyalty, transparency, and advice for CMOs.
Senior Vice President & CMO, Southwest Airlines
Opening the CMO Playbook with Sara Varni
Sara Varni, CMO at Twilio, opens up about her playbook for finding success as a CMO. She discusses building a team, streamlining processes, and much more.
Mastering Category Design with Jennifer Johnson
Jennifer Johnson, CMO of Tenable and startup advisor at Play Bigger, discusses all things category design, including best practices, case studies, and more.
Creating Branded Content with Shannon Pruitt
Shannon Pruitt joined Marketing Trends to explain how she helped forge great branded content on original media properties like American Idol.
President, SMPI Marketing Group
Going Viral with Benton Crane
Benton Crane, CEO of Harmon Brothers, joins Marketing Trends to discuss how his company has created viral videos that have generated over a billion views.
CEO, Harmon Brothers
Managing Disruption with Josh Golden
Josh Golden, President and Publisher of Ad Age, joins to discuss disruption, why marketing is getting more difficult, and his work on the OJ Simpson trial.
President & Publisher, AdAge
The Art (and Science) of Storytelling with Clay Hausmann
Storytelling is a key component of marketing. Yet few marketers seriously study the art and science of constructing stories. On this episode, we talk to someone who has: Clay Hausmann. Clay uses storytelling techniques learned from a stint in scriptwriting to shape his marketing.
Turning Customers into Tribes with Chandar Pattabhiram
Many marketers aspire to turn their customers into a tribe. They dream of their customers transforming from casual users to passionate advocates. But how do they do actually do it? To find out, we talked to Coupa CMO Chandar Pattabhiram. He also talked about the two types of "AI" for marketers and the "Stairway to Heaven" playbook for revenue marketing.
Cutting Through the Noise with Thomas Butta
We sat down with Thomas Butta, CMO of SIgnalFX, to talk about how to make your marketing cut through the noise of the modern digital world. On this episode, Tom also discusses challenger brands and how to make your brand an industry thought leader.
Aligned to Achieve with Tracy Eiler
This episode of Marketing Trends was conducted live at the Salesforce World Tour in Chicago. It features an interview with Tracy Eiler, CMO of InsideView and co-author of Aligned to Achieve: How to United Your Sales and Marketing Teams into a Single Force for Growth.
Data-Driven Alignment with Edward McDonnell
What can a new CMO do in the first 90 days to make sure they have success with their new organization? How can they make sure they are on the same page as the sales team from the get-go? To answer questions like these, we talked to Ed McDonnell.
SVP of Sales, Salesforce Marketing Cloud
The Secret to Great Content Marketing with Joe Pulizzi
What separates a failed content marketing strategy from an effective one? To help us find out, we brought in Joe Pulizzi.
Founder, Content Marketing Institute
The Future of Retail with Phil Raub
Phil Raub, founder and president of b8ta, is helping to define the future of retail. He joined Marketing Trends to discuss what is next for the retail industry as well as share stories from his time with Nest, Nintendo, and Gap.
President & Founder, b8ta
How CMOs Should Market Themselves with Matt C'de Baca
This episode features an interview with Matt C’de Baca. Matt has more than 15 years of experience in talent acquisition and executive recruiting. On this episode, he talks about how to succeed as a marketing executive, the most in-demand talents and abilities, and how to find purpose in your work.
Matt C'de Baca
Managing Director, Renaissance Leadership
Fixing the Mid-Funnel Chasm with John Gargiulo
John Gargiulo, Global Product Marketing Lead at Airbnb, joined Marketing Trends to discuss the gap between product marketing and brand marketing.
Global Product Marketing Lead, Airbnb
The Marketing Doorway with Vanessa Hope Schneider
Vanessa Hope Schneider, Head of Marketing at Clara Labs, joins to discuss how to understand your customers, and how to make sure they understand you.
Vanessa Hope Schneider
Head of Marketing, Clara Labs
How to Market a Marketplace with Paul Ghio
Paul Ghio, VP of Product at Creative Market, discusses how to market a marketplace, design, analytics, and how he went from marketing to product management.
VP of Product, Creative Market
Sales and Marketing Convergence with Justin Shriber
Justin Shriber, VP of Marketing for LinkedIn Sales and Marketing Solutions, joins Marketing Trends to discuss how sales and marketing are converging, and how marketers need to adapt.
VP Marketing, LinkedIn Sales and Marketing Solutions
Predicting the Future (and Creating It) with Peter Schwartz
Futurist Peter Schwartz, SVP of Planning at Salesforce, joins Marketing Trends to discuss how to predict the future, and how marketers can help create it.
SVP of Planning, Salesforce
How to Optimize ABM with Peter Isaacson
How can ABM be used most effectively? And how will ABM technology change in the near future? We brought in Peter Isaacson, the CMO of Demandbase, to help us find out.
From Cost Center to Revenue Generator with Nicole Kingsley Brunner
Nicole Kingsley Brunner, CMO of Manning & Napier, explains how she turned her organization's marketing department from a cost center to a revenue generator.
Nicole Kingsley Brunner
CMO, Manning & Napier
Brand Always Matters with Corinne Sklar (Part 2)
Corinne Sklar, CMO of Bluewolf, joins Marketing Trends to discuss strategies for CMOs, women in tech, and why "if you build it they will come" is wrong.
The Power of a Design Mindset with Corinne Sklar (Part 1)
Corinne Sklar, CMO of Bluewolf, joins Marketing Trends to discuss the strategies that helped her grow Bluewolf's revenue from 3 million to over a billion.
How to Build Pipeline with Rob Norman (Part 2)
In part 2 of our interview with Rob Norman, he talks about how to generate demand, measure pipeline, attribute credit, and more.
Director, US Field Marketing, Box
International Marketing 101 with Rob Norman
Rob Norman, Director of US Field Marketing at Box, joins to discuss the lessons he has learned from marketing in France, the UK, and Silicon Valley.
Director, US Field Marketing, Box
Content Marketing, Attribution, and Sales-Marketing Alignment with TJ Waldorf
How do marketers get sales organizations to buy in and support their efforts? TJ sat down with Ian and Lauren, to discuss this as well as how to approach attribution, and what he wish he had known about marketing earlier in his career.
VP, Head of Global Marketing, INAP
How to Create Memorable Marketing Experiences with Nate Skinner
Nate Skinner joins Ian and Lauren to discuss how to use technologies like artificial intelligence and augmented reality to create memorable marketing experiences.
VP of Product Marketing, Salesforce B2B Marketing
Why CMOs Make Great COOs with Ron Schneidermann
Ron joins Ian and Lauren to discuss why he likes the role of CMO/COO, and what it was like to raise money from one of the Shark Tank sharks in the middle of a recession.
CMO & COO, AllTrails
How to Hire Great Marketers with Ada Chen Rekhi
Ada Chen Rekhi joins us to discuss her background as a marketers and founder, the anatomy of a marketing organization, and how she hires great marketers.
Ada Chen Rekhi
Founder & COO, Notejoy
Performance Storytelling with Ty Shay
In part 2 of our interview with Norton Lifelock Global CMO Ty Shay, he shares his original theory of performance storytelling, and shares his best lessons and tips for managing a marketing career.
Global CMO, Norton Lifelock
Becoming a Founder/CMO with Ty Shay
Norton Lifelock Global CMO Ty Shay discusses how to create a campaign that will stick in people's minds, how marketers misunderstand their basic function, and why Ty thinks you should turn off your marketing.
Global CMO, Norton Lifelock
Product Launches, AI, and the Future of Marketing with Jeff Titterton
Zendesk CMO Jeff Titterton joins Ian to discuss his background, the future of AI in marketing, and how product launches are frequently mismanaged.
Beth Comstock: The Power of Change and How to Spur Creativity
Beth Comstock and Mission CEO Chad Grills discuss how to stop tribalism in your business, developing better frameworks for creativity, and the writing process behind Beth’s new book, Imagine It Forward.
Former CMO & Vice Chair, General Electric
Top Marketing Trends for 2019 with Brian Rothenberg (Part 2)
In the second of two parts, Brian again joins Ian and Lauren to discuss what the most important trends in 2019 will be, and how marketers can take advantage of them.
GM & VP of Growth, Eventbrite
Top Marketing Trends for 2019 with Brian Rothenberg (Part 1)
Brian joins Ian and Lauren to discuss what the most important trends in 2019 will be, and how marketers can take advantage of them.
GM & VP of Growth, Eventbrite
Storytelling, Marketing, Dogs, and Donkeys with Meredith Ayan
How can marketers use engaging storytelling to hook their audience? Mission CEO Chad Grills sat down with Meredith Ayan, Executive Director of SPCA International, to answer exactly that.
Executive Director, SPCA International
Growth Through Analyst Relations with Joely Urton
Joely Urton is Vice President of Analyst Relations at Box. On this episode, she discusses all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program.
VP Analyst Relations, Box
Episodes 12 & 13
Lessons Learned from Working with Jeff Bezos and What It Means To Be Customer-Obsessed with Jaleh Bisharat
Jaleh discusses what she learned working with Jeff Bezos, how to be customer-obsessed, and best practices for conducting effective market research.
Founder & CEO, NakedPoppy
Positioning Products and How to do PR with Matthew Trifiro
Matt discusses the "dirty secret" of launch products, the best advice for a new CMO, and why he thinks press releases are useless.
CMO, Vapor IO
Category Design, Competition, and Getting Creatives to Do Legendary Work with Christopher Lochhead
Christopher and Ian discuss why category design is the most important skill set for a CMO, why competing is bad, and how to get creatives to do legendary work.
Host, Legends and Losers
40 Lessons from 40 Years of Apple Ads (Part 2)
Lauren and Ian finish their discussion of the 40 most impactful Apple ads of all time.
Lauren Vaccarello and Ian Faison
Marketing Trends Co-Hosts
40 Lessons from 40 Years of Apple Ads (Part 1)
Lauren and Ian start their breakdown of 40 of the most memorable and impactful Apple ads and discuss what marketers can learn from them.
Lauren Vaccarello and Ian Faison
Marketing Trends Co-Hosts
Sales and Marketing Alignment with Sean Sheppard
Sean Sheppard, founder of GrowthX and GrowthX Academy, joins Lauren and Ian to break down the x's and o's of how to get sales and marketing into alignment.
Why CMOs Get Fired with Lauren Vaccarello
Lauren and Ian explore why CMOs have the shortest average tenure in the C-suite, and how to combat this trend.
Co-Host, Marketing Trends
How to Make Complex Things Simple with Shannon Duffy
Shannon Duffy tells us how she thinks about building a marketing team from the ground up, and how "Melrose Place" inspired her to get into marketing.
SVP of Marketing, Salesforce
Aligning Sales & Marketing Metrics with Menaka Shroff
Menaka Shroff discusses how she manages to find great companies to work for right before they take off and how to better align sales and marketing.
Global Head of Marketing of Devices and Mobility, Google
Spreading Humankindness Through Marketing with Mark Viden
Ian and Chad talk with Mark Viden shares the early impact of reading David Ogilvy, how he deals with rejection, and sheds light on his 17-year career at Dignity Health.
VP of Marketing, Dignity Health
How to Pitch Risky Initiatives with Sara Varni
Sara joins us to discuss how CMOs can pitch expensive and risky initiatives and how marketers waste money by failing to make long term plans
About Marketing Trends
What is Marketing Trends and how did it come to be? These are the questions Chad and Ian answer on Episode 1 of Marketing Trends.
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