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Marketing Trends Podcast
We interview innovators and leaders in marketing to deliver you the latest trends and strategies you need to stay ahead.
Influencing the Masses with Traackr’s CEO Pierre-Loic Assayag
Pierre-Loic Assayag, Founder and CEO of Traackr, discusses why influencer marketing should never be considered as just another channel and why your brand values matter more than ever.
Founder and CEO, Traackr
Why Social Media is the new Cable TV, with Chaordix CEO Terry Sydoryk
Terry Sydoryk, CEO of Chaordix, explains why consumer engagement across your social channels is a direct representation of your brand’s affinity.
Following the Data-Paved Road with Hyland’s CMO Drew Chapin
Drew Chapin, CMO of Hyland, discusses why the power of data should help fuel marketers’ decision making, and why one partnership helped take Hyland’s game to the next level.
Dissecting the Customer Insights Market Research Report
Chris Jacob, a Product Marketing Leader at Salesforce, gives an insider look at the changing consumer behavior found in the Customer Insights Market Research Report.
Product Marketing Leader, Salesforce
What’s it Worth? How StockX is Making Sure the Price is Right for Your Kicks
Deena Bahri, CMO of StockX, discusses how StockX has disrupted the online sneaker market, the importance of providing a valuable experience for their buyers and sellers and why sneaker culture is dominating the market.
The Evolution of the Customer Journey
Gina Hortatsos, CMO of LogicGate, discusses why the customer journey for B2B companies needs to mirror that of their B2C counterparts.
Driven by Mission with Bombas’ CMO, Kate Huyett
Kate Huyett, Bombas CMO, discusses why aligning your brand and mission is critical to company success and the need to put your portfolio performance over individual channel success.
How Marketing and Security Go Together
Jason Clark, CMO and CSO of Netskope, discusses how he leads multiple teams on a quest to build trust and enable digital security transformations.
CMO and CSO of Netskope
Finding Your Mentor
Mark Timm, President of IntegriMedical LLC, discusses why eCommerce and Marketing are interwoven, and the need to understand your ad spend.
President, IntegriMedical LLC; co-author of the book, Mentor to Millions
Aligning Your Marketing with Generation Z
Kamal Bhandal, VP of Global Marketing and Consumer Marketing for Align Technology discusses the impact Generation Z is having on marketing teams and why consumer and brand relationships are more important than ever.
VP Global Brand & Consumer Marketing, Align Technology
Being Customer Driven With Data-Driven Marketing
Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, discusses why data continues to fuel marketing departments, and why the big just get bigger.
SVP Strategy, Marketing Cloud, Salesforce
How Many Drinks to .08 with BACtrack’s Shawn Casey
Shawn Casey, Vice President of Marketing at BACtrack, discusses how to build brand awareness and how to create content that resonates with your consumers.
Vice President of Marketing, BACtrack
Leveling Up Your Marketing to Fit the Digital Landscape
Jared Drinkwater, CMO of BSN Sports, discusses how to shift your marketing efforts to fit the digital landscape and why your job as a marketer is more than just creating content.
CMO, BSN Sports
But First, Coffee
Josh Zad, Founder and CEO of Alfred Coffee and Calidad Beer, discusses how to build a brand that resonates with a younger generation and the importance of marketing in the right channel.
Founder and CEO, Alfred Coffee and Calidad Beer
The Value of Data in Digital Marketing
Richard Jones, CMO of Cheetah Digital, discusses the importance of brand and consumer relationships, value marketing, and the importance of data.
CMO, Cheetah Digital
The Story Is What Sells
Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.
Executive Vice President of B2B, Hotwire Global
Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester
Andrew Nester, CMO of SocialChorus, discusses the increased need for communication platforms and why personalized experiences are not always the answer.
Rethinking The Driving Experience
Jonathan Sadow, Co-founder and Chief Growth Officer of Scoop, discusses why it’s time for employees to take back their commute and the need to focus on what your data and insights are telling you.
Co-founder and Chief Growth Officer, Scoop
Dropping the I-N-G from Marketing and Why it Matters
Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.
You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant
Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.
Developing a Multichannel Experience that Works with PFL’s CMO Nick Runyon
Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.
Why Digital Advertising is Going Up-the-Funnel
Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.
Founder and CEO, Jivox
How and Why FanDual is Betting Big on Sports Gambling
FanDuel CMO, Mike Raffensperger, discusses how engaging and authentic experiences are more powerful than advertising, the need for your content to educate and entertain, and why you can no longer operate in a single channel.
A New World for Field Marketers
Monica Bowie, a marketing manager at Salesforce and the Global President of BOLDforce, discusses the climate for field marketers and the importance of diversity.
Marketing manager at Salesforce and the Global President of BOLDforce
The Power of Search with Moz CMO, Christina Mautz
Moz CMO, Christina Mautz, discusses the power of SEO, how search engines continue to evolve, and the deeper need for sales and marketing to function together.
The Inside Scoop on Subscription Services
Vice President of Marketing and Owned Brands at Scentbird, Isamar Batista, explains how Scentbird utilizes email marketing to gain subscribers, why social media is humanizing brands, and the importance of being honest with your customers.
Vice President of Marketing and Owned Brands, Scentbird
Why Loyalty Drives Purchases
Mary Hines, Chief Marketing Officer, US Consumer at Citi, discusses the challenges banks face with loyalty programs, the importance of a streamlined digital approach, and why traditional campaigns no longer align with your audience.
CMO, US Consumer, Citi
The Nitty-Gritty of Marketing
Author and the former CMO of General Assembly Ed Nevraumont, discusses the most effective ways to utilize personalization, why rebranding to buck the status quo is never a good idea, and he gives his three-step process to great marketing.
Author; former CMO, General Assembly
A Deep Dive Into Native Advertising with Sharethrough Founder, Dan Greenberg
Dan Greenberg, the Founder and CEO of Sharethrough, discusses the differences between native and legacy advertising, why all new media are shifting to less intrusive ads, and how supply path optimization works.
Founder and CEO, Sharethrough
Understanding Your Clients with FIS’ Chief Marketing and Communications Officer, Ellyn Raftery
Chief Marketing and Communications Officer for FIS, Ellyn Raftery, chats about the challenges of serving a broad client base, adapting your language to fit your customers, and why growth marketing is not just a trend.
Chief Marketing and Communications Officer, FIS
Why It’s Time to Treat Digital Experience Like Physical Events
CEO of Ceros, Simon Berg, chats about the evolution of digital marketing, the need for companies to put an emphasis on all their touchpoints and why he hates the term content marketing.
The Death of the Call Center: How Pypestream is Shifting the Conversation with A.I.
Evan Kohn, the Chief Business Officer and head of Marketing at Pypestream, discusses why conversational A.I. is changing how companies view call centers.
Chief Business Officer and head of Marketing, Pypestream
The Fight For Digital Accessibility is Here and It’s Not Going Away
Joel Horwitz, Chief Product Officer of AudioEye, discusses why companies can no longer be complacent when it comes to Digital Accessibility and the need for all websites to be ADA compliant.
Chief Product Officer, AudioEye
Why Purchase Data is a Marketer’s Secret Weapon
Dani Cushion, the CMO of Cardlytics, discusses how marketers at banks are using anonymized purchase data to build campaigns and rewards programs that resonate with customers.
How to Create Content that Works For Your Audience
CEO and Founder of Varci Media, Shondell Varcianna, chats about how to create content that resonates with your audience, why social groups are a great way to understand the conversation that’s already happening, and why engagement is not a one-size-fits-all approach.
CEO and Founder, Varci Media
Rebranding with Authenticity with Conga CMO, Daniel Incandela
Conga CMO, Daniel Incandela, discusses the intricacies of navigating a rebrand, why storytelling needs to be at the center of everything marketers do, and why his path to CMO is not your traditional track.
Getting Your Product to Market with Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO
Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO, discusses the importance of virtual events moving forward and why it’s time for CMOs to embrace their real role within their department.
Founder and Chief Marketing Officer, Trusted CMO
Why Marketing is Undergoing a Renaissance with Sprinklr’s Grad Conn
Grad Conn, the Chief Experience and Marketing Officer at Sprinklr, discusses his days shepherding the team at Microsoft US, why broadcast media is undergoing its biggest shift since the 20th century, and why marketers need to be focused on multiple channels.
Chief Experience and Marketing Officer, Sprinklr
Navigating the YouTube Ecosystem with Filmmaker David Hoffman
Communicator and storyteller David Hoffman discusses the intricacies of growing a brand on YouTube and navigating the evolving algorithm, why marketers need to be more adaptable in times of crisis, and how he’s altered his career over a three-decade run.
The Death of Cookies and How Marketers are Responding
Scott Howe, CEO of Live Ramp Holdings discusses why data is fueling the marketing industry and the importance of remaining neutral in the marketplace.
CEO, Live Ramp Holdings
The Art of Being Millennial Minded with Zebra Technologies CMO, Jeff Schmitz
Jeff Schmitz, the CMO of Zebra Technologies, discusses how Zebra is supporting the healthcare industry, why it's important to constantly be focused on your channel, and how Zebra Technologies and the NFL are working together to push the game forward.
CMO, Zebra Technologies
Adjusting to the New Normal with Okta CMO Ryan Carlson
Okta CMO Ryan Carlson, discusses the process of shifting the company’s largest in-person event to a virtual online conference and why Okta’s conference moving forward will be able to reach more people.
Navigating A Rebrand and Finding Your North Star with David Marine, CMO of Coldwell Banker
David Marine, the CMO of Coldwell Banker, discusses his journey to CMO, why your brand must match your identity and why rebranding Coldwell Banker wasn’t something he set out to do.
CMO, Coldwell Banker
Adapting and Easing the Shift to Virtual Events with James Huddleston
James Huddleston, Vice President of Marketing at Certain, discusses how companies can help their clients shift from traditional marketing events to a digital space and the advantages that come with virtual events.
Vice President of Marketing, Certain
Pushing the Pace of Innovation with SalesLoft CMO Sydney Sloan
Sydney Sloan, the CMO of SalesLoft, discusses the recent State of Marketing report from Salesforce, why virtual events are not going away anytime soon, and best practices for ABM.
Owning the Role of the CMO with Micheline Nijmeh of Zscaler
Micheline Nijmeh the Chief Marketing Officer of Zscaler, discusses how new CMOs should properly transition into their role, how she gauges what makes a campaign successful, and what she sees as the biggest change in the market.
Establishing Brand Voice and Embracing it with Potbelly CMO Brandon Rhoten
Brandon Rhoten, the CMO of Potbelly, divulges tactics he’s learned in that help his company stick out in a crowded market.
How to Manage your Share of Voice
BLASTmedia Vice President, Kimberly Jefferson discusses how companies can effectively communicate through a crisis and why understanding their share of voice is imperative.
Vice President, BLASTmedia
Why Understanding the Entire Client Journey is a Gamechanger with Arthur Filip of HCL
Arthur Filip, Executive Vice President of Sales Transformation and Marketing at HCL Technologies, chats about the importance of understanding and building relationships throughout the customer journey and why the tech industry remains behind the curve in one key area.
Executive Vice President of Sales Transformation and Marketing, HCL Technologies
Do You Really Know What ABM Is?
Randi Barshack, the SVP of Marketing at RollWorks, discusses the importance of being a good storyteller and why every CMO has varying definitions ABM and its uses.
SVP of Marketing, RollWorks
Breaking Down The State of Marketing Report with Jamie Moldafsky, CMO of Wells Fargo
Discussing the State of Marketing Report with Jamie Moldafsky, the CMO of Wells Fargo.
CMO, Wells Fargo
How to Own the Final Mile with RRD Marketing Solutions President, Doug Ryan
RRD’s President of Marketing Solutions, Doug Ryan, discusses the increasing importance of the customer experience, how direct mail is having a resurgence in a digital space, and why the last mile of activation is where his team excels.
President of Marketing Solutions, RRD
Owning the Moment with Josh Weichhand, Director of Marketing at Chaco
Josh Weichhand, Director of Marketing at Chaco, discusses how he fell in love with the company he offices for, his personal story, and how Chaco is embracing unprecedented times by trying to make a difference.
Director of Marketing, Chaco
The Evolution of Partnership Marketing with Impact’s Michael Head
Impact’s Chief Partnership Officer, Michael Head, discusses how partnerships have seen a dramatic shift from traditional resellers to influencer based-marketing and what that means for the industry.
Chief Partnership Officer, Impact
Using A.I. to Build an Always-Evolving Campaign with Michele Elrod of Regions Bank
Michele Elrod, the EVP, Head of Marketing at Regions Bank, discusses the use of A.I. in marketing and how the field has changed over the years.
EVP, Head of Marketing, Regions Bank
Effective Communication Strategies with Kris Bondi
Multi-time CMO and crisis management specialist, Kris Bondi, discusses the importance of media relations during times of crisis, building a positive message, and understanding the tone of a situation.
Migrating from Omni Channel to the Multi-experience with Simon Harrison, SVP and CMO of Avaya
Avaya Senior Vice President and Chief Marketing Officer Simon Harrison discusses how Avaya is helping companies stay connected in 2020 and how his days as an analyst prepared him for his new role.
SVP and CMO, Avaya
Adapting to A New Reality with Meagen Eisenberg, CMO of TripActions
Meagen Eisenberg, the CMO of TripActions, returns to discuss shifting the priorities and roles of the company to adapt to a new reality.
Understanding Who You are and Who Your Customer Is with Jamie Moldafsky, CMO Wells Fargo
Jamie Moldafsky, the CMO of Wells Fargo, discusses all things customer-centricity, including brand identity and navigating through a crisis.
CMO, Wells Fargo
Recommitting to the Forgotten Employee with Staffbase’s Jason Etter and Frank Wolf
Frank Wolf, President and Co-Founder of Staffbase, along with Director of Marketing Jason Etter, discuss how Staffbase is committing their company to the forgotten employee, how companies are reaching their employees and customers in the virtual world and why events - both physically and virtually - open the door to company growth.
Frank Wolf and Jason Etter
President and Co-Founder, Staffbase, and Director of Marketing, Staffbase
The Key to Local SEO with Collin Holmes, CEO of Chatmeter
Collin Holmes, the CEO of Chatmeter, explains why local businesses need to optimize their SEO, what it means to engage with customers, and how the Chatmeter platform can help create a more efficient way to do all of that and more.
Why Marketing is Worth It In the Oil and Gas Industry with NOV’s CMO David Reid
David Reid, CMO of NOV, discusses leading a multi-billion dollar entity that oversees multiple companies in an industry where few marketers exist.
The Heart of Storytelling with Erik Bork, Screenwriter of Band of Brothers
Erik Bork, the screenwriter of Band of Brothers, joins Marketing Trends to discuss the power and the heart of storytelling.
Screenwriter of Band of Brothers
How Chief Growth Officer Michael Anderson is Building boodleAI
Michael Anderson, the Chief Growth Officer at boodleAI, discusses predictive analytics, messaging and alignment between sales and marketing.
Chief Growth Officer, boodleAI
Personalization As a Marketing Tool, with Jaleh Rezaei, CEO & Co-founder at Mutiny
Jaleh Rezaei, the CEO & Co-founder of Mutiny, joins the show to discuss the merits of personalization in the marketing world.
CEO & Co-founder, Mutiny
Tapping into Emotions During the Customer Journey with Kevin Sellers, CMO of Ping Identity
Kevin Sellers discusses his past success at Intel and how he’s working on personalized customer journeys now as CMO of Ping Identity.
CMO, Ping Identity
Strategies for Navigating Through Tough Times with Sean Sheppard, of GrowthX
Sean Sheppard, the founding partner of GrowthX, discusses strategies for navigating through hard times.
Founding Partner, GrowthX
Standing Out in the Mobile App World with Katie Jansen, CMO of AppLovin
In the world of mobile gaming, it’s hard to stand out. Katie Jansen, the CMO of AppLovin joins us to explain how her company helps.
Talking about the New, The Now and the NextRoll, with CEO Toby Gabriner
NextRoll CEO Toby Gabriner discusses how automation and A.I are changing the way marketing is done.
Discussing The Context Marketing Revolution with Author and Director of Market Strategy at Salesforce, Mathew Sweezey
Author and marketer Mathew Sweezey joins the show to discuss his new book, The Context Marketing Revolution.
Author and Director of Market Strategy, Salesforce
Navigating the Role of CMO, with Joe Chernov of Pendo
Joe Chernov, CMO of Pendo, explains the challenges of the job, why it’s important to build community, and how to find the right medium for your message.
The Idea of Lean AI, with Author and Marketer, Lomit Patel
Lomit Patel, Vice President of Growth at IMVU, discusses his new book, Lean AI, and the role AI can play in creating a more efficient and creative team.
Vice President of Growth, IMVU
The Power of Search and Credibility with Ashley Stirrup, CMO of Algolia
Ashley Stirrup, the CMO of Algolia, discusses how critical it is to build credibility, why search is important, and how to strategize in a way that aligns with the customer journey.
Creating Content that Converts with Craig Dekshenieks Director, Content & Marketing Operations at Aderant
Craig Dekshenieks, Director, Content & Marketing Operations at Aderant, discusses how perception and your content strategy play a key role in making conversions.
Director, Content & Marketing Operations, Aderant
Marketing to Make an Impact with Henrique Saboia, Vice President of Growth at Kiva
Henrique Saboia, Vice President of Growth at Kiva, discusses the challenges of using marketing as a way to help Kiva make a significant global impact.
Vice President of Growth, Kiva
A Better Way to Do Online Advertising, with James Avery, the CEO of Adzerk
James Avery, the CEO of Adzerk, joins the show to discuss online marketing and the rise of first-party publisher data.
How Andy Mackensen, co-founder and CMO of SnackNation, is Having Fun and Connecting With Customers
Andy Mackensen, the co-founder and CMO of SnackNation, joins us to discuss the importance of company culture and why it’s critical to get as close to the customer as possible.
Co-founder and CMO, SnackNation
Is Marketing Always Smooth Sailing? A Discussion with Princess Cruises and Cunard Line Exec John Chernesky
John Chernesky, the Senior Vice President of Sales & Trade Marketing at Princess Cruises & Cunard Line, joins the show to discuss why storytelling and selling an experience is key to successful marketing.
Senior Vice President of Sales & Trade Marketing, Princess Cruises & Cunard Line
From CMO to CSO: A Conversation with Gordon Henry of Thryv
Gordon Henry, the Chief Strategy Officer at Thryv, Inc., joins Marketing Trends to discuss his role in making Yellowbook a household name and how Thryv is helping small businesses win at marketing.
Chief Strategy Officer and Executive Vice President, Thryv
Marketing the Future In an Older Industry with Kinestral VP of Marketing, Craig Henrickson
Craig Henrickson is the Vice President of Marketing for Kinestral Technologies and on this episode, he explains how he is helping to introduce and sell smart glass technology that will change the way construction is done.
VP of Marketing, Kinestral Technologies
How Lola.com CMO Jeanne Hopkins is Thinking Strategically and Creatively
On this episode, Lola.com CMO Jeanne Hopkins discusses how she views her role and the ways she is implementing strategic and creative marketing ideas.
Are You Ready To Talk Super Bowl Ads?
The crew from Mission gathers to discuss some of the memorable ads that aired during the Super Bowl.
Ian Faison, Hilary Giorgi, Matt Powell
Host, Producer, Audio Engineer, Mission.org
How Sydney Sloan, CMO of SalesLoft, Focuses on Alignment, ABM and Customer Journeys
Sydney Sloan, the CMO of SalesLoft, talks about introducing marketing automation, why it’s important to focus on the customer journey and the role of the CMO.
Creating The Marketing Strategy for Google Cloud, with Vice President of Marketing Alison Wagonfeld
On this episode of Marketing Trends, Alison Wagonfeld, the Vice President of Marketing for Google Cloud, talks about how she looks at hard problems, what kind of marketing strategy she’s focusing on at Google Cloud, and why she believes the partnership between the CMO and CIO is critical to achieving business success.
Vice President of Marketing, Google Cloud
Everything Is Awesome: Talking Lego’s Journey with VP of Marketing, Michael Moynihan
Michael Moynihan, the Vice President of Marketing at LEGO joins Marketing Trends and we picked his brain about how LEGO was able to take its marketing strategy to a whole new stratosphere thanks to things like digital experiences and entertainment properties.
Vice President of Marketing, The LEGO Group
Cartoons and Contact Marketing with Stu Heinecke
Stu Heinecke is the author of How To Get A Meeting with Anyone and a Wall Street Journal cartoonist and he started his own company using what he called contact marketing. On this episode of Marketing Trends, Stu tells his story plus he discusses his books and explains how marketing has evolved through the years.
Author, Wall Street Journal Cartoonist
Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin
Mike Marcellin, the CMO of Juniper Networks, believes Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strategy. He explains all of that and more on this episode of Marketing Trends.
CMO, Juniper Networks
The World of ABM with Eric Spett, CEO of Terminus
Eric Spett, the CEO of Terminus discusses his start in the marketing world and finding an opportunity to bring ABM to more companies with Terminus.
The Future of Search and Finding Success In The World of SEO with Sarah Bird, CEO of Moz
Sarah Bird knows a thing or two about search engine optimization. As the CEO of Moz, it’s the main thing her company focuses on and for good reason. SEO is one of the most important tools in a marketer’s toolkit, which she talks about here.
Content (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing Institute
There is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as the Vice President of Marketing at the Content Marketing Institute, she’s trying to show agencies and marketers everywhere that you can integrate content marketing into your campaigns.
Vice President of Marketing, Content Marketing Institute
Focusing on Product in High-Velocity Businesses with Frazier Miller, CMO of Wrike
Frazier Miller is the CMO of Wrike. On this episode of Marketing Trends, Frazier discusses why he thinks that focusing on product fit is such an effective marketing strategy, plus he explains what it means to work in a high-velocity business.
Aligning for Success with Anantha Narasimhan, Program Director of Global Marketing at IBM
Anantha Narasimhan is Program Director of Global Marketing for Unified Governance & Integration at IBM. On this episode, Ananth describes his journey into marketing and the keys to his success at IBM, so far. He discusses the importance of team-building and generating momentum to achieve big wins.
Program Director of Global Marketing for Unified Governance & Integration at IBM
Creating Brands, Asset Synergy, and Longevity with Michael Mendenhall, SVP, CMO, & CCO of TriNet
With more than 30 years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, TriNet. We dig deeper into Michael’s story bank and talk all things asset synergy, longer/shorter-term content, and much more!
Chief Marketing & Communications Officer, TriNet
Marketing in the Financial Services World with Carson Group CMO Jud Mackrill
Today’s episode features an interview with Jud Mackrill, CMO of the Carson Group. On this episode, Jud talks about marketing in the financial services industry, how theology school prepared him for a career in marketing is best CMO advice and much more.
CMO, Carson Group
Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift
Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly.
CEO & Co-founder, Blueshift
CMO Roundtable - Live at Dreamforce
Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. On this episode of Marketing Trends, we get into marketing against competitors, how to think about brands, best practices for engaging with customers, and much more.
Sydney Sloan, Keith Messick, and Nick King
CMO of SalesLoft, CMO of Dialpad, and VP CX Marketing at Cisco
Developing an Experimentation Mindset with Mayur Gupta, CMO of Freshly
What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.
Building Customer Experiences that Win with Jeannine D'Addario, Chief Marketing & Communications Officer of Guitar Center
Marketing automation has been around for a while, but few marketers fully optimize this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize marketing automation.
CMO & CCO, Guitar Center
Marketing Automation Explained with Casey Cheshire, Founder & CMO of Cheshire Impact
Marketing automation has been around for a while, but few marketers fully optimize this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize marketing automation.
Founder & CMO, Cheshire Impact
Focusing on ‘The Bigger Thing’ with Grubhub SVP of Growth Alex Weinstein
According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business. On this episode of Marketing Trends, Alex tells us how to achieve this focus and much more.
SVP Growth, Grubhub
Solving Pain Points with Kathy English, CMO of Vocera
With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points and much more.
Agile Marketing with Jascha Kaykas-Wolff, CMO of Mozilla
Agile marketing can transform your marketing and make your team more effective and efficient. On this episode of Marketing Trends, Jascha Kaykas-Wolff talks about his best practices for agile marketing and much more.
Transformation and Creating a ‘Today Business’ with Aditi Javeri Gokhale, Chief Commercial Officer & President of Investment Products and Services at Northwestern Mutual
Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi first stepped into the CMO role of Northwestern Mutual, she had just a few short months to define a new direction. She explains how she did so on this episode of Marketing Trends.
Aditi Javeri Gokhale
Chief Commercial Officer & President of Investment Products and Services, Northwestern Mutual
Becoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPage
It's easier than ever to specialize in technology or process niches within marketing. But to become marketing leaders, marketers need to develop a more complete skillset. Alecha Stackle explains how to do so on this episode of Marketing Trends.
SVP & CMO, RealPage
Why Marketing Matters with Jon Miller, CEO and Co-Founder of Engagio
Jon Miller joins Marketing Trends once again to discuss why he continues to return to marketing innovation, what's next for marketing and ABM, and much more.
CEO & Co-Founder, Engagio
Building a World-Class Network with Karen Wickre, Author of Taking the Work Out of Networking
Karen Wickre, author of Taking the Work Out of Networking, talks about how marketers can improve their networking and the early days of Google and Twitter.
Author, Taking the Work Out of Networking
Turning Customers Into Fans with Eric Solomon, Fractional CMO at Blackbird
Eric Solomon, CMO of BlackBird, discusses why making fans is so much more powerful than simply having customers, best practices for storytelling, and more.
Fractional CMO, Blackbird
The Value of the Human Experience with Amelia Dunlop, Chief Experience Officer of Deloitte Digital
Amelia Dunlop, Chief Experience Officer of Deloitte Digital, explains why focusing on the human experience can create more innovation and greater loyalty.
Chief Experience Officer, Deloitte Digital
Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce
Daniel Rodriguez, Head of Marketing at Alyce, talks about taking on larger competitors, AI, how to wow target accounts in your ABM strategy, and much more.
Head of Marketing, Alyce
Growth, Marketing, and Leadership with Katie Bullard, President of DiscoverOrg
Katie Bullard, President of DiscoverOrg, talks about why she transitioned from CMO to Chief Growth Officer and finally to president of her organization.
Improving Customer Loyalty through Rewards Programs with Leslie McNamara, Managing Director & CMO, Citi Retail Services
Leslie McNamara, Managing Director & CMO at Citi Retail Services, discusses best practices for designing and implementing a payment and rewards program.
Managing Director & CMO, Citi Retail Services
Leveling Up Analyst Relations with Andrew Lochart, Sr. Director of Product Marketing at Unisys
Andrew Lochart, Sr. Director of Product Marketing with Unisys, discusses how to structure a successful analyst campaign and why transparency is essential.
Sr Director of Product Marketing, Unisys
How to Scale Amazon Marketing with Kiri Masters, CEO and Co-Founder of Bobsled Marketing
This episode features Kiri Masters, CEO of Bobsled Marketing, discussing all things Amazon: developing a strategy, putting together an Amazon team, and more
CEO, Bobsled Media
Marketing: The Story of People with Travis Chambers, Chief Media Hacker and Founder of Chamber.Media
To Travis Chambers, Chief Media Hacker of Chamber.Media, marketing is about how you relate to people and how you connect your brand's story to theirs.
Chief Media Hacker, Chamber.Media
CMO Roundtable: Getting Started and SaaS Marketing
Our roundtable of CMOs discuss how to get started in a new CMO role, and some of the most important trends in SaaS marketing.
- CMO, TripActions
- VP Marketing, Atlassian
- CMO, SignalFx
Branding and Customer Experience with Nick Ragone, SVP, CMO, & CCO of Ascension
Nick Ragone, SVP, CMO/CCO of Ascension, shares how he led one of the healthcare industry's biggest rebrands and what it taught him about effective marketing and leadership.
SVP, Chief Marketing & Communications Officer, Ascension
Building and Sharing a Brand Story with Ryan Carlson, CMO of Okta
Ryan Carlson, CMO of Okta, shares how to find "CMO-company fit," best practices for telling a brand's story, how to build a team of mentors, and much more.
The Inside Story with Lauren Weinberg, Global Head of Marketing at Square
To Lauren Weinberg, Global Head of Marketing at Square, marketing is all about your customer's story and how your company is helping them to succeed.
Global Head of Marketing, Square
Becoming a Generalist with Rebecca Corliss, VP of Marketing at Owl Labs
Rebecca Corliss, VP of Marketing at Owl Labs, explains why it's so important to become a generalist, how to do so, and how to find and hire great marketers.
VP of Marketing, Owl Labs
Getting a Master’s Degree in ABM with Daniel Englebretson, Director of Growth Marketing and Demand Generation at Phononic
ABM strategies aren't one-size-fits-all propositions. On this episode, Daniel Englebretson, Director, Growth Marketing & DemandGen at Phononic explains why.
Director of Growth Marketing & Demand Gen, Phononic
Mastering Partnership Marketing with David Yovanno, Chief Executive Officer, Director at Impact
On this episode of Marketing Trends, David Yovanno, CEO & Director of Impact talks about partnership marketing, what it is, and how to master it.
CEO & Director, Impact
Rethinking the Customer Journey with Judd Marcello, EVP of Global Marketing at Cheetah Digital
Judd Marcello, EVP of Global Marketing at Cheetah Digital, discusses why marketers should rethink the idea of creating an optimal customer journey.
EVP of Global Marketing, Cheetah Digital
Creating a Unified Customer Journey with Susan Campbell, Marketing Group Manager at Panasonic USA
Susan Campbell, Marketing Group Manager for Panasonic USA, discusses how to align your team, create better content, and create a unified customer journey.
Marketing Group Manager, Panasonic USA
The Meaning of Brand with Seth Farbman, Former CMO of Spotify (Part 2)
In part two of our interview with Seth Farbman, he talks about how he helped Spotify develop its brand identity and much more.
Former CMO, Spotify
Brand, Trust, and Transformation with Seth Farbman, Former CMO of Spotify (Part 1)
Seth Farbman, Former CMO of Spotify, Gap, and co-founder and president of OgilvyEarth, shares lessons learned about brand, trust, and transformation.
Former CMO, Spotify
Live from Israel: G-CMO Roundtable
On this episode of Marketing Trends, we host our first global CMO roundtable and hear from three Israeli marketers who are having a big impact on the global market. Those three people are Efrat Fenigson, Co-Founder of G-CMO, Matti Yahav, CMO of SodaStream, and Tamir Jerby, VP of Growth at Lemonade.
Efrat Fenigson - Co-founder, G-CMO
Matti Yahav - CMO, SodaStream
Tamir Jerby - VP of Growth, Lemonade
From Zero to IPO
Brian Rothenberg, Partner at defy.vc, discusses effective growth marketing strategies for startups and how they should change at each stage of growth.
Getting to Know Your Target Market
Marie Rosecrans, SVP of SMB Marketing at Salesforce talks about how to get to know your target market, how to build a great team, and much more.
SVP of SMB Marketing, Salesforce
CMO Roundtable: A Practical Guide to Your First 90 Days as CMO
Tom Butta, CMO of SignalFx, and Lauren Vaccarello, CMO of Talend, join Ian for a CMO Roundtable about how to succeed in your first 90 days as CMO.
Thomas Butta - CMO, SignalFx
Lauren Vaccarello - CMO, Talend
Making Social a Core Marketing Strategy with Jamie Gilpin, CMO of Sprout Social
Jamie Gilpin, CMO of Sprout Social, joins Marketing Trends to discuss why more CMOs should view social as a core component of their marketing strategy.
CMO, Sprout Social
Marketing the Future of Cities with Jessica Burton, Global Surveillance Portfolio Marketing Manager, Seagate Technology
On this episode, Jessica Burton, Global Surveillance Portfolio Marketing Manager at Seagate, discusses how she's marketing the future of smart cities.
Global Surveillance Portfolio Marketing Manager, Seagate Technology
Building a World-Class Brand with Michael Mendenhall, SVP, CMO, & CCO of TriNet
Michael Mendenhall, SVP, CMO, & CCO of TriNet, joins the show to discuss how to build a world-class brand, lessons learned from Steve Jobs, and much more.
SVP, CMO, CCO, TriNet
Creating a Movement with Kris Bondi, CMO of LogDNA
What is the difference between good companies and great ones? According to Kris Bondi, CMO of LogDNA, it's the ability to create a movement.
Mastering CMO Leadership with Heidi Melin, CMO at Workfront
Heidi Melin, CMO of Workfront, talks about how to be successful when stepping into a new CMO role, how to build great marketing teams, and much more.
Combatting Insurgent Brands with Nancy Shah, Senior Brand Marketing Manager at RB
Nancy Shah, Senior Brand Marketing Manager at RB, joins Marketing Trends to explain how legacy brands can keep up in a shifting e-commerce landscape.
Senior Brand Marketing Manager, RB
Reaching the Transformational Consumer with Tara-Nicholle Nelson, CEO of SoulTour
On this episode of Marketing Trends, Tara-Nicholle Nelson tells us what a transformational consumer is, how they are changing industries, and how marketers can unlock growth by reaching them.
Generating Growth through Sales Enablement with John Raguin, CMO of Seismic
Is enablement the overlooked marketing hack that could unleash growth for your marketing team? On this episode of Marketing Trends, John talks about how sales enablement brings sales and marketing together to generate explosive growth, and much more.
Marketplace Marketing with Kevin Frisch, CMO of Wag!
Kevin talks about best practices for marketplace marketing, his best tips for a first-time CMO, his favorite campaigns, and much more.
Marketing an Ecosystem with Leslie Tom, SVP AppExchange Marketing & Programs at Salesforce
Leslie Tom, SVP of AppExchange Marketing & Programs at Salesforce, talks about partner marketing, how to market an ecosystem, and much more.
SVP, AppExchange Marketing & Programs, Salesforce
Bridging the Equity Gap with Emily Kramer, VP of Marketing at Carta
Emily Kramer, VP of Marketing at Carta discusses driving startup growth, how to distribute equity in a fair manner, and much more on this episode of Marketing Trends.
VP Marketing, Carta
Illuminating the Dark Funnel With Ed Breault, CMO of Aprimo
Ed Breault, CMO of Aprimo, discusses how to address people in the "dark funnel" or those who aren't on your radar but are looking to buy in your category.
Can Marketers Create the Future? The Exponential Power of Audacious, Repeatable Content
Ian Faison, Co-founder and CCO of Mission (and the host of this podcast), sits down with producer Ben too discuss the exponential power of audacious, repeatable content.
The Future of Digital Experience with Paige O'Neill, CMO of Sitecore
Paige sits down to with Ian and Lauren to discuss Sitecore, the current state of digital experience, lessons learned, and much more!
Building a Growth Mindset Marketing Team with Katrina Wong, VP of Marketing, Hired
Katrina Wong, VP of Marketing at Hired, talks about how to build a marketing team with a growth mindset, performance language, and much more.
VP Marketing, Hired
Learning Marketing Leadership with Carrie Palin, CMO of Splunk
Carrie Palin, CMO of Splunk, talks about marketing leadership, how to succeed as a new CMO, how she evaluates new opportunities, and much more.
SVP - CMO, Splunk
Data-Driven Storytelling with Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec
On this episode, Varun talks about how to tell data-driven stories, how to surface great customer stories, and much more.
Head of Strategic Marketing, PMO, & Global Demand, Symantec
The Biological Basis of Marketing with Geoffrey Miller, Ph.D.
Geoffrey Millers, associate professor of psychology at the University of New Mexico, talks about biology, evolution, and how psychology affects marketing.
Associate Professor of Psychology, University of New Mexico
Mastering Developer Marketing with Vidya Peters, CMO of MuleSoft
Vidya Peters, CMO of MuleSoft, discusses best practices for marketing to developers, and potential talent, identifying KPIs, and much more.
Changing Market Perceptions with Bob Madaio, VP of Marketing at Sharp Business USA
Bob Madaio, VP of Marketing at Sharp, discusses marketing a B2B product at a company known for consumer electronics, using customer feedback, and more.
VP of Marketing, Sharp Business USA
Marketing Healthcare Innovation with Doug Sweeny, CMO of One Medical
Doug Sweeny, CMO of One Medical, discusses marketing innovation in the healthcare field, why he prefers mission-based companies, and much more.
CMO, One Medical
Technology-Driven Marketing with Whitney Bouck, COO of HelloSign
Whitney Bouck, COO of HelloSign, discusses why marketers need to be technologists, why she became a COO after a career in marketing, and much more.
Account-Based Marketing 101 with Laura Ramos, VP & Principal Analyst at Forrester Research
Laura Ramos, VP & Principal Analyst at Forrester Research, joins to discuss the origins, trends, and future of Account-Based Marketing.
VP & Principal Analyst, Forrester Research
Solving Collaboration and Coordination with Dave King, Head of Marketing at Asana
Dave King, Head of Marketing at Asana, shares his thoughts on coordination, collaboration, effective project management in marketing teams, and much more on this episode of Marketing Trends.
Head of Marketing, Asana
The Secrets of a Data-Driven CMO with Scott Holden, CMO of ThoughtSpot
On this episode, Scott Holden discusses data-driven marketing, his journey to ThoughtSpot, his favorite campaigns, and much more!
Nailing Your First 90 Days as CMO with Leela Srinivasan, CMO of SurveyMonkey, Keith Messick, CMO of Dialpad, and Corinne Sklar, CMO of IBM iX
In a special CMO Roundtable episode of Marketing Trends, Leela Srinivasan, Keith Messick, and Corinne Sklar discuss how to handle your first 90 days as CMO.
Corinne Sklar - CMO, IBM iX
Leela Srinivasan - CMO, SurveyMonkey
Keith Messick - CMO, Dialpad
Featured: Episode 80
How to Coach a Marketing Team with Stewart Conway, Head of Central Marketing at BMO Global Asset Management
Stewart Conway, Head of Central Marketing at BMO Global Asset Management, sits down to discuss skiing, coaching, leadership, and the current digital landscape facing marketers.
Head of Central Marketing at BMO Global Asset Management
Marketing to Millennials with Nadia Masri, Founder & CMO at Perksy
Nadia Masri, Founder & CEO of Perksy, discusses demographics, brand loyalty, and the changing consumer landscape on this episode of Marketing Trends.
Founder & CEO, Perksy
The Art of International Marketing with Francesco Leone, Founder of Goat Eye Strategy
Francesco Leone sits down with Ian Faison to discuss international marketing, cheese, and how to break into new markets.
Founder & CEO, Goat Eye Strategy
Lessons Learned from Steve Jobs & The Three A’s of Marketing with Karen Steele, CMO of LeanData
Karen joins Ian to discuss what she learned from Steve Jobs, how to optimize customer engagement, and what it takes to figure out marketing attribution.
Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion
Notion Head of Marketing Camille Ricketts dives into how to create a content marketing strategy that scales, how to lead a content team, and much more.
Head of Marketing, Notion
Making Marketing Useful with Laura Luckman Kelber, SVP of Marketing at Flexera
Flexera SVP of Marketing Laura Luckman Kelber delves into why marketers need to make themselves more useful and the power of aligning your organization around marketing.
Laura Luckman Kelber
SVP of Marketing, Flexera
How Design Thinking Can Transform Your Marketing with Whitney Mortimer, CMO & Partner at IDEO
Whitney Mortimer, CMO & Partner at IDEO, talks about design thinking, how it can transform your marketing, and how to measure and manage creativity.
CMO & Partner, IDEO
Leading Cultural Transformation with Alexandra Morehouse, CMO of Banner Health
Alexandra Morehouse, CMO of Banner Health, discusses how to effectively lead cultural transformation and the importance of marketing from the inside out on this episode of Marketing Trends.
CMO, Banner Health
Leveraging the Feedback Economy with Leela Srinivasan, CMO at SurveyMonkey
Leela Srinivasan, CMO of SurveyMonkey, shares her insights on leveraging feedback, storytelling, and the importance of culture on this episode of Marketing Trends.
Sirius Decisions Recap Part 2 (Practitioner Mixdown)
In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with Sara McNamara, Asher Mathew, and Jeff Davis at the 2019 SiriusDecisions B2B Marketing Summit.
Preating Talk Triggers with Jay Baer, President of Convince & Convert
Jay Baer, Founder and President of Convince & Convert, joins the show to discuss how to generate word of mouth and how to respond to customer feedback.
President, Convince & Convert
Putting the "C" in CMO with Chandar Pattabhiram, CMO of Coupa, and Jennifer Johnson, CMO of Tenable
On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure.
- CMO, Tenable
- CMO, Coupa
Collaborating Across the C-Suite with Meagen Eisenberg, CMO of TripActions
Meagen Eisenberg, CMO of TripActions, shares how to prepare to be a CMO, and how to make marketing a strategic partner for your entire organization.
Sparking Scalable Creativity with Keith Messick, CMO of Dialpad
Keith Messick, CMO of Dialpad, discusses sparking scalable creativity, optimizing little moments, and how to build a culture that is tolerant of risk on this episode of Marketing Trends.
SiriusDecisions Recap Part 1 (CEO Mixdown)
In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with CEOs at the SiriusDecisions 2019 Summit.
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