Marketing Trends - News that matters around marketing

Marketing Trends

The #1 Podcast for Marketing Leaders

Subscribe to get exclusive interviews with CMOs and stay up to date with the latest developments in marketing.

By clicking “Subscribe” you agree to the terms of our Privacy Policy and our sharing your email address with the channel sponsor, Salesforce Pardot.

Guests From Companies Like

Marketing Trends Podcast

We interview innovators and leaders in marketing to deliver you the latest trends and strategies you need to stay ahead.

Listen On:

Episodes

Episode 11

Positioning Products and How to do PR with Matthew Trifiro

Matt discusses the "dirty secret" of launch products, the best advice for a new CMO, and why he thinks press releases are useless.

Matthew Trifiro
CMO, Vapor IO

Episode 10

Category Design, Competition, and Getting Creatives to Do Legendary Work with Christopher Lochhead

Christopher and Ian discuss why category design is the most important skill set for a CMO, why competing is bad, and how to get creatives to do legendary work.

Christopher Lochhead
Host, Legends and Losers

Episode 9

40 Lessons from 40 Years of Apple Ads (Part 2)

Lauren and Ian finish their discussion of the 40 most impactful Apple ads of all time.

Lauren Vaccarello and Ian Faison
Marketing Trends Co-Hosts

Episode 8

40 Lessons from 40 Years of Apple Ads (Part 1)

Lauren and Ian start their breakdown of 40 of the most memorable and impactful Apple ads and discuss what marketers can learn from them.

Lauren Vaccarello and Ian Faison
Marketing Trends Co-Hosts

Episode 7

Sales and Marketing Alignment with Sean Sheppard

Sean Sheppard, founder of GrowthX and GrowthX Academy, joins Lauren and Ian to break down the x's and o's of how to get sales and marketing into alignment.

Sean Sheppard
Founder, GrowthX

Episode 6

Why CMOs Get Fired with Lauren Vaccarello

Lauren and Ian explore why CMOs have the shortest average tenure in the C-suite, and how to combat this trend.

Lauren Vaccarello
Co-Host, Marketing Trends

Episode 5

How to Make Complex Things Simple with Shannon Duffy

Shannon Duffy tells us how she thinks about building a marketing team from the ground up, and how "Melrose Place" inspired her to get into marketing.

Shannon Duffy
SVP of Marketing, Salesforce

Episode 4

Aligning Sales & Marketing Metrics with Menaka Shroff

Menaka Shroff discusses how she manages to find great companies to work for right before they take off and how to better align sales and marketing.

Menaka Shroff
Global Head of Marketing of Devices and Mobility, Google

Episode 3

Spreading Humankindness Through Marketing with Mark Viden

Ian and Chad talk with Mark Viden shares the early impact of reading David Ogilvy, how he deals with rejection, and sheds light on his 17-year career at Dignity Health.

Mark Viden
VP of Marketing, Dignity Health

Episode 2

How to Pitch Risky Initiatives with Sara Varni

Sara joins us to discuss how CMOs can pitch expensive and risky initiatives and how marketers waste money by failing to make long term plans

Sara Varni
CMO, Twilio

Episode 1

About Marketing Trends

What is Marketing Trends and how did it come to be? These are the questions Chad and Ian answer on Episode 1 of Marketing Trends.

© 2018 The Mission

By subscribing, you agree to the terms of our Privacy Policy and our sharing your email address with the channel sponsor, Salesforce Pardot.

Privacy Policy

Terms and Conditions