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Marketing Trends Podcast
We interview innovators and leaders in marketing to deliver you the latest trends and strategies you need to stay ahead.
Branding and Customer Experience with Nick Ragone, SVP, CMO, & CCO of Ascension
Nick Ragone, SVP, CMO/CCO of Ascension, shares how he led one of the healthcare industry's biggest rebrands and what it taught him about effective marketing and leadership.
SVP, Chief Marketing & Communications Officer, Ascension
Building and Sharing a Brand Story with Ryan Carlson, CMO of Okta
Ryan Carlson, CMO of Okta, shares how to find "CMO-company fit," best practices for telling a brand's story, how to build a team of mentors, and much more.
The Inside Story with Lauren Weinberg, Global Head of Marketing at Square
To Lauren Weinberg, Global Head of Marketing at Square, marketing is all about your customer's story and how your company is helping them to succeed.
Global Head of Marketing, Square
Becoming a Generalist with Rebecca Corliss, VP of Marketing at Owl Labs
Rebecca Corliss, VP of Marketing at Owl Labs, explains why it's so important to become a generalist, how to do so, and how to find and hire great marketers.
VP of Marketing, Owl Labs
Getting a Master’s Degree in ABM with Daniel Englebretson, Director of Growth Marketing and Demand Generation at Phononic
ABM strategies aren't one-size-fits-all propositions. On this episode, Daniel Englebretson, Director, Growth Marketing & DemandGen at Phononic explains why.
Director of Growth Marketing & Demand Gen, Phononic
Mastering Partnership Marketing with David Yovanno, Chief Executive Officer, Director at Impact
On this episode of Marketing Trends, David Yovanno, CEO & Director of Impact talks about partnership marketing, what it is, and how to master it.
CEO & Director, Impact
Rethinking the Customer Journey with Judd Marcello, EVP of Global Marketing at Cheetah Digital
Judd Marcello, EVP of Global Marketing at Cheetah Digital, discusses why marketers should rethink the idea of creating an optimal customer journey.
EVP of Global Marketing, Cheetah Digital
Creating a Unified Customer Journey with Susan Campbell, Marketing Group Manager at Panasonic USA
Susan Campbell, Marketing Group Manager for Panasonic USA, discusses how to align your team, create better content, and create a unified customer journey.
Marketing Group Manager, Panasonic USA
The Meaning of Brand with Seth Farbman, Former CMO of Spotify (Part 2)
In part two of our interview with Seth Farbman, he talks about how he helped Spotify develop its brand identity and much more.
Former CMO, Spotify
Brand, Trust, and Transformation with Seth Farbman, Former CMO of Spotify (Part 1)
Seth Farbman, Former CMO of Spotify, Gap, and co-founder and president of OgilvyEarth, shares lessons learned about brand, trust, and transformation.
Former CMO, Spotify
Live from Israel: G-CMO Roundtable
On this episode of Marketing Trends, we host our first global CMO roundtable and hear from three Israeli marketers who are having a big impact on the global market. Those three people are Efrat Fenigson, Co-Founder of G-CMO, Matti Yahav, CMO of SodaStream, and Tamir Jerby, VP of Growth at Lemonade.
Efrat Fenigson - Co-founder, G-CMO
Matti Yahav - CMO, SodaStream
Tamir Jerby - VP of Growth, Lemonade
From Zero to IPO
Brian Rothenberg, Partner at defy.vc, discusses effective growth marketing strategies for startups and how they should change at each stage of growth.
Getting to Know Your Target Market
Marie Rosecrans, SVP of SMB Marketing at Salesforce talks about how to get to know your target market, how to build a great team, and much more.
SVP of SMB Marketing, Salesforce
CMO Roundtable: A Practical Guide to Your First 90 Days as CMO
Tom Butta, CMO of SignalFx, and Lauren Vaccarello, CMO of Talend, join Ian for a CMO Roundtable about how to succeed in your first 90 days as CMO.
Thomas Butta - CMO, SignalFx
Lauren Vaccarello - CMO, Talend
Making Social a Core Marketing Strategy with Jamie Gilpin, CMO of Sprout Social
Jamie Gilpin, CMO of Sprout Social, joins Marketing Trends to discuss why more CMOs should view social as a core component of their marketing strategy.
CMO, Sprout Social
Marketing the Future of Cities with Jessica Burton, Global Surveillance Portfolio Marketing Manager, Seagate Technology
On this episode, Jessica Burton, Global Surveillance Portfolio Marketing Manager at Seagate, discusses how she's marketing the future of smart cities.
Global Surveillance Portfolio Marketing Manager, Seagate Technology
Building a World-Class Brand with Michael Mendenhall, SVP, CMO, & CCO of TriNet
Michael Mendenhall, SVP, CMO, & CCO of TriNet, joins the show to discuss how to build a world-class brand, lessons learned from Steve Jobs, and much more.
SVP, CMO, CCO, TriNet
Creating a Movement with Kris Bondi, CMO of LogDNA
What is the difference between good companies and great ones? According to Kris Bondi, CMO of LogDNA, it's the ability to create a movement.
Mastering CMO Leadership with Heidi Melin, CMO at Workfront
Heidi Melin, CMO of Workfront, talks about how to be successful when stepping into a new CMO role, how to build great marketing teams, and much more.
Combatting Insurgent Brands with Nancy Shah, Senior Brand Marketing Manager at RB
Nancy Shah, Senior Brand Marketing Manager at RB, joins Marketing Trends to explain how legacy brands can keep up in a shifting e-commerce landscape.
Senior Brand Marketing Manager, RB
Reaching the Transformational Consumer with Tara-Nicholle Nelson, CEO of SoulTour
On this episode of Marketing Trends, Tara-Nicholle Nelson tells us what a transformational consumer is, how they are changing industries, and how marketers can unlock growth by reaching them.
Generating Growth through Sales Enablement with John Raguin, CMO of Seismic
Is enablement the overlooked marketing hack that could unleash growth for your marketing team? On this episode of Marketing Trends, John talks about how sales enablement brings sales and marketing together to generate explosive growth, and much more.
Marketplace Marketing with Kevin Frisch, CMO of Wag!
Kevin talks about best practices for marketplace marketing, his best tips for a first-time CMO, his favorite campaigns, and much more.
Marketing an Ecosystem with Leslie Tom, SVP AppExchange Marketing & Programs at Salesforce
Leslie Tom, SVP of AppExchange Marketing & Programs at Salesforce, talks about partner marketing, how to market an ecosystem, and much more.
SVP, AppExchange Marketing & Programs, Salesforce
Bridging the Equity Gap with Emily Kramer, VP of Marketing at Carta
Emily Kramer, VP of Marketing at Carta discusses driving startup growth, how to distribute equity in a fair manner, and much more on this episode of Marketing Trends.
VP Marketing, Carta
Illuminating the Dark Funnel With Ed Breault, CMO of Aprimo
Ed Breault, CMO of Aprimo, discusses how to address people in the "dark funnel" or those who aren't on your radar but are looking to buy in your category.
Can Marketers Create the Future? The Exponential Power of Audacious, Repeatable Content
Ian Faison, Co-founder and CCO of Mission (and the host of this podcast), sits down with producer Ben too discuss the exponential power of audacious, repeatable content.
The Future of Digital Experience with Paige O'Neill, CMO of Sitecore
Paige sits down to with Ian and Lauren to discuss Sitecore, the current state of digital experience, lessons learned, and much more!
Building a Growth Mindset Marketing Team with Katrina Wong, VP of Marketing, Hired
Katrina Wong, VP of Marketing at Hired, talks about how to build a marketing team with a growth mindset, performance language, and much more.
VP Marketing, Hired
Learning Marketing Leadership with Carrie Palin, CMO of Splunk
Carrie Palin, CMO of Splunk, talks about marketing leadership, how to succeed as a new CMO, how she evaluates new opportunities, and much more.
SVP - CMO, Splunk
Data-Driven Storytelling with Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec
On this episode, Varun talks about how to tell data-driven stories, how to surface great customer stories, and much more.
Head of Strategic Marketing, PMO, & Global Demand, Symantec
The Biological Basis of Marketing with Geoffrey Miller, Ph.D.
Geoffrey Millers, associate professor of psychology at the University of New Mexico, talks about biology, evolution, and how psychology affects marketing.
Associate Professor of Psychology, University of New Mexico
Mastering Developer Marketing with Vidya Peters, CMO of MuleSoft
Vidya Peters, CMO of MuleSoft, discusses best practices for marketing to developers, and potential talent, identifying KPIs, and much more.
Changing Market Perceptions with Bob Madaio, VP of Marketing at Sharp Business USA
Bob Madaio, VP of Marketing at Sharp, discusses marketing a B2B product at a company known for consumer electronics, using customer feedback, and more.
VP of Marketing, Sharp Business USA
Marketing Healthcare Innovation with Doug Sweeny, CMO of One Medical
Doug Sweeny, CMO of One Medical, discusses marketing innovation in the healthcare field, why he prefers mission-based companies, and much more.
CMO, One Medical
Technology-Driven Marketing with Whitney Bouck, COO of HelloSign
Whitney Bouck, COO of HelloSign, discusses why marketers need to be technologists, why she became a COO after a career in marketing, and much more.
Account-Based Marketing 101 with Laura Ramos, VP & Principal Analyst at Forrester Research
Laura Ramos, VP & Principal Analyst at Forrester Research, joins to discuss the origins, trends, and future of Account-Based Marketing.
VP & Principal Analyst, Forrester Research
Solving Collaboration and Coordination with Dave King, Head of Marketing at Asana
Dave King, Head of Marketing at Asana, shares his thoughts on coordination, collaboration, effective project management in marketing teams, and much more on this episode of Marketing Trends.
Head of Marketing, Asana
The Secrets of a Data-Driven CMO with Scott Holden, CMO of ThoughtSpot
On this episode, Scott Holden discusses data-driven marketing, his journey to ThoughtSpot, his favorite campaigns, and much more!
Nailing Your First 90 Days as CMO with Leela Srinivasan, CMO of SurveyMonkey, Keith Messick, CMO of Dialpad, and Corinne Sklar, CMO of IBM iX
In a special CMO Roundtable episode of Marketing Trends, Leela Srinivasan, Keith Messick, and Corinne Sklar discuss how to handle your first 90 days as CMO.
Corinne Sklar - CMO, IBM iX
Leela Srinivasan - CMO, SurveyMonkey
Keith Messick - CMO, Dialpad
Featured: Episode 80
How to Coach a Marketing Team with Stewart Conway, Head of Central Marketing at BMO Global Asset Management
Stewart Conway, Head of Central Marketing at BMO Global Asset Management, sits down to discuss skiing, coaching, leadership, and the current digital landscape facing marketers.
Head of Central Marketing at BMO Global Asset Management
Marketing to Millennials with Nadia Masri, Founder & CMO at Perksy
Nadia Masri, Founder & CEO of Perksy, discusses demographics, brand loyalty, and the changing consumer landscape on this episode of Marketing Trends.
Founder & CEO, Perksy
The Art of International Marketing with Francesco Leone, Founder of Goat Eye Strategy
Francesco Leone sits down with Ian Faison to discuss international marketing, cheese, and how to break into new markets.
Founder & CEO, Goat Eye Strategy
Lessons Learned from Steve Jobs & The Three A’s of Marketing with Karen Steele, CMO of LeanData
Karen joins Ian to discuss what she learned from Steve Jobs, how to optimize customer engagement, and what it takes to figure out marketing attribution.
Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion
Notion Head of Marketing Camille Ricketts dives into how to create a content marketing strategy that scales, how to lead a content team, and much more.
Head of Marketing, Notion
Making Marketing Useful with Laura Luckman Kelber, SVP of Marketing at Flexera
Flexera SVP of Marketing Laura Luckman Kelber delves into why marketers need to make themselves more useful and the power of aligning your organization around marketing.
Laura Luckman Kelber
SVP of Marketing, Flexera
How Design Thinking Can Transform Your Marketing with Whitney Mortimer, CMO & Partner at IDEO
Whitney Mortimer, CMO & Partner at IDEO, talks about design thinking, how it can transform your marketing, and how to measure and manage creativity.
CMO & Partner, IDEO
Leading Cultural Transformation with Alexandra Morehouse, CMO of Banner Health
Alexandra Morehouse, CMO of Banner Health, discusses how to effectively lead cultural transformation and the importance of marketing from the inside out on this episode of Marketing Trends.
CMO, Banner Health
Leveraging the Feedback Economy with Leela Srinivasan, CMO at SurveyMonkey
Leela Srinivasan, CMO of SurveyMonkey, shares her insights on leveraging feedback, storytelling, and the importance of culture on this episode of Marketing Trends.
Sirius Decisions Recap Part 2 (Practitioner Mixdown)
In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with Sara McNamara, Asher Mathew, and Jeff Davis at the 2019 SiriusDecisions B2B Marketing Summit.
Preating Talk Triggers with Jay Baer, President of Convince & Convert
Jay Baer, Founder and President of Convince & Convert, joins the show to discuss how to generate word of mouth and how to respond to customer feedback.
President, Convince & Convert
Putting the "C" in CMO with Chandar Pattabhiram, CMO of Coupa, and Jennifer Johnson, CMO of Tenable
On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure.
- CMO, Tenable
- CMO, Coupa
Collaborating Across the C-Suite with Meagen Eisenberg, CMO of TripActions
Meagen Eisenberg, CMO of TripActions, shares how to prepare to be a CMO, and how to make marketing a strategic partner for your entire organization.
Sparking Scalable Creativity with Keith Messick, CMO of Dialpad
Keith Messick, CMO of Dialpad, discusses sparking scalable creativity, optimizing little moments, and how to build a culture that is tolerant of risk on this episode of Marketing Trends.
SiriusDecisions Recap Part 1 (CEO Mixdown)
In this episode, we bring you highlights from interviews that the Marketing Trends team conducted with CEOs at the SiriusDecisions 2019 Summit.
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