Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. Together, they discuss the most important marketing trends that will affect 2019.
In Part 1 they discuss:
2:50 - How Brian became a marketer.
6:05 - Why the top of the funnel will shrink in 2019 and what it means for marketers.
8:45 - What to do about a shrinking funnel.
13:50 - Brian explains paid-acquisition arbitrage.
20:00 - How the podcasting industry will change in 2019.
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