Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. Together, they discuss the most important marketing trends that will affect 2019.
In Part 2, they discuss:
1:00 - Brian introduces the trend of consumer businesses becoming their own platforms, and what this means for product marketing.
3:20 - Creating cross-functional teams.
7:00 - Why the Head of Growth position will flatline and decline.
13:20 - The ways in which SaaS and B2B companies will start to act more like consumer businesses.
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