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In this episode of Marketing Trends, Ian talks with Joely Urton is Vice President of Analyst Relations at Box. Previously, she worked in marketing roles for Oracle, Sun Microsystems, and Epiphany.

On this episode, Joely, Ian, and Lauren talk all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program.

2:35 - What is analyst relations?
7:55 - How doing AR compares to normal marketing.
12:55 - When to start on an AR program.
37:00 - How to measure the success of an AR program.
49:15 - Most exciting marketing trends for the future.

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

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