In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce.
Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place" inspired her to get into marketing.
1:25 - Shannon’s background in marketing and how she got started.
4:45 - How "Melrose Place" inspired Shannon to get into marketing.
7:50 - The link between marketing success and customer success.
10:05 - The campaign Shannon is most proud of.
15:00 - How marketers can embrace failure.
17:45 - How to improve the top of the marketing funnel.
19:40 - How to take complex ideas and make them simple.
21:00 - Why anyone can be in marketing, but not everyone is a marketer.
27:30 - How to build a team from the ground up.
31:50 - The best piece of advice for a beginning marketer.
32:40 - Lightning Round.
Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.