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In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce.

Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place" inspired her to get into marketing.

Show Notes

1:25 - Shannon’s background in marketing and how she got started.
4:45 - How "Melrose Place" inspired Shannon to get into marketing.
7:50 - The link between marketing success and customer success.
10:05 - The campaign Shannon is most proud of.
15:00 - How marketers can embrace failure.
17:45 - How to improve the top of the marketing funnel.
19:40 - How to take complex ideas and make them simple.
21:00 - Why anyone can be in marketing, but not everyone is a marketer.
27:30 - How to build a team from the ground up.
31:50 - The best piece of advice for a beginning marketer.
32:40 - Lightning Round.

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