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Jon Miller (LinkedIn | Twitter) could be doing anything. A successful entrepreneur who sold his first startup for nearly $5 billion, he doesn’t have to work if he doesn’t want to. And yet Jon has returned to the task of innovating the field of marketing with his last startup, Engagio

What is it about marketing innovation that keeps Jon coming back for more? On this episode, Jon answers that questions, and talks about the process of category creation, the future of marketing innovation, and much more.

3 Key Takeaways:

– Marketers don’t necessarily need to be involved in a social cause to find meaning in their work. They can find meaning in facilitating value-creating transactions.

More than most other functions, marketers need to earn respect and prove their impact.

– According to Jon, two of the biggest marketing trends of the future will be a return to storytelling and the CMO taking full ownership of the customer experience.

Key Quotes

“The focus on the new business and new leads is not nearly as relevant anymore as the post-sale and customer journey expansion.”

“All marketing is trying to facilitate value-creating transactions.”

“My career has been all about trying to start companies that can help marketing be more relevant and more personalized. I think that meaning to the customer is important.”

“If you’re a marketer at an enterprise software company, I still believe you can find meaning in your work. Not necessarily because you’re helping poor kids or teaching young women about STEM, or that kind of social impact, but because you’re delivering value to customers and making an impact to your salespeople.”

Bio:

Jon Miller is the CEO and Co-Founder of Engagio. Prior to his role with Engagio, Jon was a co-founder at Marketo, the leader in marketing automation that went public in 2013 and was sold to Adobe for $4.8B in 2018.

He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including the Clear and Complete Guide to Account Based Marketing and Marketo’s Definitive Guide to Marketing Automation. In 2016, B2B Marketing named Jon one of the 10 Most Influential Tech Marketers in the world. 

Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

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