What separates great brands from the pack? According to Mayur Gupta (LinkedIn | Twitter), CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.
3 Key Takeaways:
– Speed is the most important differentiator for a brand.
– Marketers need to have an experimentation mindset where success is determined by how quickly they can iterate and learn.
– “A purpose-driven brand amplifies the tangible and measurable growth of the business.”
“The role of the CMO is being the orchestrator for the company’s mission and purpose and being the strongest advocate for the customer.”
“Marketing is the intersection of three core things: Growth of the brand, growth of your user base, and growth of user value.”
“The only moat organizations have in today’s world is their ability to move faster than the competition. Everything else is a commodity.”
“You build the mindset of experimentation: Test and learn. You start to measure success by the rate of iteration.”
“A purpose-driven brand amplifies the tangible and measurable growth of the business.”
Mayur Gupta is the CMO of Freshly, where he oversees all consumer-facing marketing, including driving growth, building the brand, and enhancing the company’s consumer insights. He has over 18+ years of marketing and growth experience, including leadership roles at Spotify, Healthgrades, Kimberly-Clark, and SapientNitro.
Previously, Mayur served as Vice President of Growth & Marketing for Spotify, where he was responsible for growing their global user-base and strengthening the brand. Under his vision and leadership, Spotify established a connected marketing ecosystem and growth machinery for their multi-sided marketplace, bringing the right artist to the right fan through programmatic discovery and accessibility.
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