When Rebecca Corlis (LinkedIn | Twitter) first started building her marketing team at Owl Labs, she realized that the first type of employees she needed were generalists. The marketing needs of her company changed so much from day to day that he needed people who could learn quickly and answer the call no matter what was thrown their way.
Rebecca is also a generalist herself. Having worked in a variety of capacities and industries, she has built up skills that span a variety of roles. On this episode of Marketing Trends, Rebecca talks about how to become a generalist, and also how to find and hire them.
3 Key Takeaways:
– Early in a company’s lifecycle, it’s important to hire generalists who can adapt to changing circumstances.
– Grit and adaptability are key attributes in becoming an effective generalist.
– It’s also crucial to find a great mentor who can teach you and who believes in you.
Rebecca Corliss is VP Marketing at Owl Labs, the creator of the smart, robotic and ever-friendly Meeting Owl. Rebecca was hired to launch the product and company in 2017, and today she is searching for the next generation of marketing leaders to grow product adoption even faster.
Previously Rebecca was one of HubSpot’s original marketing team members, joining the company in 2008 when there were fewer than 50 employees. By the time she left, HubSpot had reached over 1,500 employees, 23K customers and 270M in revenue.
In her free time, Rebecca is a serial “aca-prenuer” after founding two Boston-based a cappella groups, including her current singing group, The Eight Tracks.
Quotes from Rebecca:
– “My number one tip is to start with a generalist because that level of flexibility is really important. I like to start with what I call the intangibles. They’re the things you can’t teach and you either have it or you don’t. So things like grit, perseverance, hustle, problem-solving, and curiosity.”
– “Have a mentor or someone who you can just be completely vulnerable with, meaning someone you can share every fear and every concern with and really talk through it because that’s how you’re going to get the guidance and really think through the problem solving you need.”
– “Authenticity is always going to be the strongest form of yourself. I do believe that. Don’t feel like you have to change who you are. Just be genuine.”
– Elizabeth Gilbert: Your Elusive Creative Genius
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