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There are many parts of the driving experience that we all would love to change. One of them is a challenge most of us have faced — a long commute followed by a hunt for a parking spot.  But what if you could streamline that process? Well, luckily there’s an app for that. Jonathan Sadow is the co-founder and Chief Growth Officer of Scoop, and he’s on a mission to give that time wasted in the car back. On this episode of Marketing Trends, Jonathan discusses why Scoop is the right tool for those looking to get back some time, and he also talks about the importance of trusting what the data tells you as you start to market in a new category.

Key Takeaways:

  • Stop wasting my time:  Employees no longer want to waste parts of their day commuting to and from the office. When they are commuting, they want to streamline the process because employee frustration is not about the commute itself, it’s about how the time is wasted.
  • Data Chief: Big numbers and data are your best assets. Use those tools to drive your decision-making process instead of focusing on creating nicely designed websites or other marketing assets.
  • Retain Your Talent: Organizations need to place an emphasis on recruiting and retaining their employees. If you aren’t building a culture that entices employees to come and stay, ask yourself what kind of culture you are building and why.
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  • Key Quotes:

“The best parts of what we build are things that actually both make our customer happy and augment the core day-to-day experience for the commuter.”

“The relationship between HR and the CFO is critical, but it changes so much company to company, big to small.”

“Let’s optimize the commute so that nobody’s just sitting in traffic. And the number one way to do that is to put more people in less cars.”

“Sometimes big numbers and data are your best asset from a marketing perspective, and it’s not goods and glam and design and beauty.”


“The biggest part of our marketing engine last year was thinking, ‘Hey, if we’re building a category and we need to help HR [make] this problem tangible in a way to quantify it back to the CFO. Let’s become the data. Let’s stop looking for benchmarks — let’s establish and create our own, and then let that drive all of the content downstream through basically each of our different marketing channels and marketing outlets.”

“While people are pleasantly surprised by their ability to be productive at home, there are major gaps and deficits on the human social connectedness elements of what work is.”

“What’s going to get exposed through this work-from-home period is that we’ve really failed to innovate what an in-office productive culture should look like.”

“We will be the owner of what it means to manage the way your people get to work when they need to get there, where they are when they’re not working and overall how you picture what it means to get people plugged into their work environment, to their workspace, to the office, and do that in a way that can be just as meaningful and empowering.”

Bio
Jon Sadow is Co-Founder and Chief Growth Officer of Scoop, the largest carpooling solution in the country. Scoop partners with some of the world’s most forward-thinking companies, including LinkedIn, T-Mobile, and Workday to offer safe, reliable, and convenient commute solutions to their workforces.

Overseeing product development, user experience, analytics, marketing, and operations, Jon leads six cross-functional teams to create new growth pathways. Prior to co-founding Scoop, Jon spent years in product management and business development at Google. An Atlanta native, he graduated from George Washington University in Washington, D.C. with a Bachelor of Business Administration in Finance and International Business. When he’s not working, Jon enjoys spending his downtime with his wife and two young children in San Francisco.

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

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