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In this episode of Marketing Trends, we explore sales and marketing alignment. We brought in Sean Sheppard, a sales expert, to help explain how organizations can better align the two.

Sean is the founding partner of GrowthX and Co-Founder of GrowthX Academy. He is a serial entrepreneur who has successfully grown dozens of early-stage companies.

In addition to his experience as a multi-time founder, Sean ran the sales and business development track at Tradecraft and co-founded the Professional Sales College.

In this interview, Sean breaks down the x’s and o’s of how to get marketing and sales to work together.

2:00 - How to make marketing and sales collaborative rather than competitive.
9:20 - Why marketing should get messaging from sales.
17:00 - Creating product-to-market teams.
23:40 - How to handle product launches.
31:05 - Why SaaS should be service as a software.
37:20 - Evolving compensation plans for marketing and sales teams.
46:50 - How to make sure your star marketers can rise to the top.
55:05 - Best team-building exercises for marketing and sales.

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