Matthew Trifiro is the CMO of Vapor IO. As a multi-time CMO and CEO, Matt has a long track record helping companies achieve exponential growth.
On this episode, Matt discusses the "dirty secret" of launch products, the best advice for a new CMO, and why he thinks press releases are useless.
6:30 - The most important skill for any marketer.
21:30 - The biggest myth about creating the iPhone.
25:28 - Figuring out what you are "the best and only" at.
39:00 - How PR and thought leadership change from B2B to B2C.
42:15 - Why press releases are useless.
55:05 - What Matt has learned about effective branding.
57:30 - Creating effective anchor content.
01:10:10 - Matt's best advice for a new CMO.
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