Marketing Trends

Our twice a week podcast includes all the news and analysis you need to stay up to date on developments in the marketing world.

Each week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500.

Our guests share how they lead high performance marketing teams, with best practices and lessons that you won’t learn anywhere else. We also cover real-world marketing case studies and present how-to’s and principles to help you stay up to date. Upcoming topics include machine learning, AI, chatbots, account-based marketing, emerging MARTECH, the latest developments in B2B and B2C strategies and much more. ​

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Episodes

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Performance Storytelling with Ty Shay

Ty Shay is the global CMO of Norton Lifelock. In the second of our two-part interview, Ty discusses his theory of performance storytelling and gives tips on career management for marketers.

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Becoming a Founder/CMO with Ty Shay

Ty Shay is the global CMO of Norton Lifelock. On this episode, Ty and Ian discuss how to create a campaign that will stick in people’s minds, how marketers misunderstand their basic function, and why Ty thinks you should turn off your marketing.

budget

Imagine It Forward with Beth Comstock

Beth Comstock is the former CMO of GE and the author of Imagine It Forward: Courage, Creativity, and the Power of Change. Beth sat down with Chad to discuss her framework for creativity and how she manages her marketing budget.

analyst

Growth Through Analyst Relations with Joely Urton

Joely Urton is Vice President of Analyst Relations at Box. Previously, she worked in marketing roles for Oracle, Sun Microsystems, and Epiphany.

On this episode, Joely, Ian, and Lauren talk all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program.

advertising

Positioning Your Product and How to do PR with Matthew Trifiro

Matthew Trifiro is the CMO of Vapor IO. As a multi-time CMO and CEO, Matt has a long track record helping companies achieve exponential growth. On this episode, Matt discusses the “dirty secret” of launch products, the best advice for a new CMO, and why he thinks press releases are useless.

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40 Lessons From 40 Years of Apple Ads (Part 2)

Few brands have had as large an impact on marketing and advertising as Apple. Fore more than forty years, their advertising has set the bar for greatness. On part 2, Lauren and Ian break down Apple ads from 1998 to today.

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Sales and Marketing Alignment with Sean Sheppard

In this episode of Marketing Trends, we explore sales and marketing alignment. We brought in Sean Sheppard, a sales expert, to help explain how organizations can better align the two. Sean is the founding partner of GrowthX and Co-Founder of GrowthX Academy.

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